Introduction to the CILIP brand

 
 

The CILIP brand guidelines explain how to use the CILIP logo and how to successfully reproduce the CILIP brand and identity.

 
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With your help we hope to achieve a consistent look and feel to CILIP branded materials. To gain maximum impact from the CILIP brand it is important the guidelines are followed carefully and used consistently.

Key points from the guidelines:

  • The brand isn't just the logo; it also includes typography and colour.
  • The preferred version of the logo is version 1 portrait in which the strapline appears under the logo. The landscape version, with the strapline appearing next to the logo, should only be used where space is restricted.
  • The logo should not be separated from the strapline and produced as just 'CILIP' as not everyone knows what CILIP stands for!

The CILIP brand

The CILIP brand is a valuable commodity. It helps the audience with which we wish to engage to recognise and value who the messages are from and why they deserve their attention. If reproduced incorrectly or inconsistently the brand is damaged.

CILIP Branches and Special Interest Groups

Read information and guidance to help Branch and Group Officers successfully reproduce the brand.

Using the CILIP logo

If you would like to use the CILIP logo please check you meet our criteria (see below) before contacting us. 

Criteria

The CILIP logo is a registered trademark and may only be used by:

  • CILIP for its own purposes i.e. publications, the CILIP website etc. and by Special Interest Groups, Branches and Home Nations.
  • Commercial and other organisations with whom we have reached agreement for its use and to whom the Corporate Marketing Team has given written permission.
 
 
Last modified on: 15/08/2011 03:29 PM