This category recognises excellence in the quality of printed publicity.
The entries were wide ranging and included a variety of formats. Almost all of the entries demonstrated a careful consideration of the use of copy and typeface: design and paper stock; consistency in use of corporate branding and of course, careful use of the print budget. However, the judges felt that more information and evidence relation to the effectiveness of the printed material would have been both interesting and helpful.
Joint Winner
Leeds City Council Library and Information Service
Accesspoint Campaign
Leeds City Council Library and Information Service decided that the time was right to re-brand and revitalize their service in the minds of the staff; the community and the decision makers. “Accesspoint “ was chosen to unify the service, demonstrate the range of activities and also challenge perceptions. The brand appears to work well on a variety of media and has gained the overall support of the staff.
The generic style is one that can be tailored to the audience and developed in the future. This is the beginning of a very long project advice from the judges was to ‘continue to maintain the focus and emphasis on the library service throughout’.
Joint Winner
Pfizer Ltd. Information Centre
One Year Birthday Event
In comparison to the wide scope of the project undertaken by Leeds, (the joint winner of this category), the entry from Pfizer is proof of what can be achieved in a year if aims and objectives are tightly focused and the target audience is identified.
The high quality, attractive and well-branded publicity has been strengthened by some clever strap lines to promote the Information Centre and access to medical information. Pfizer Information Centre has come a very long way in a year this is recognized by making them Joint Winner of Category Three.
Highly Commended
Manchester Library and Information Service
Reading the Games
A challenging list of objectives were set to raise the profile, increase the numbers of people using the library service and promote a wide range of literary events to Manchester’s diverse community. The entry represents a collaborative project with the Literature of the Commonwealth Festival, the Festival of Manchester Writing and the publishers Commonword.
Care was taken to select colours that represented the diversity of the Commonwealth; and an uncluttered design to convey that the events were accessible to all. The judges hoped that the regenerated interest in the Manchester Library and Information Service will be sustained and underpinned in the future by the considered attention to the quality and detail of printed publicity which is Highly Commended in these awards.