The Campaigning Guide will help you develop a strategy to ensure that the contribution you make as a library and information professional is understood and valued by your organisation, your community and society. It will focus on what you need to do and how you can get it done.
Organising your campaign
Organisation and planning is a critical success factor in your campaigning. This section will help you focus on identifying the key questions, actions, contacts and supporters that will deliver the most effective campaign.
Making your case
Demonstrate the value to your organisation of you and your professional services by developing communication strategies to identify champions and effectively deliver your key messages to your customers, colleagues, partners and stakeholders.
Taking action
Advocate the value of your professional skills and knowledge to your organisation and community by maximising the power of the media to influence key stakeholders and shape public opinion.
Campaigning Resources
CILIP members can access and download these resources for use in their campaigning.