Previous Conferences

Conference 2004: Building on Experience - Evaluation for effective marketing

  Conference Report (Word, 29 KB)
Tonya Chirgwin
 Conference Proceedings (Word, 92.5 KB)
Tonya Chirgwin

Conference 2003: Library Promotion - Your marketing plans in action

 Promotion in Perspective (pdf, 122 KB)
Linda Ashcroft
 Brief Encounters (pdf, 151 KB)
Adrian Dale
 Writing Effective Copy (pdf, 108 KB)
Linda Smith
 Promoting Birmingham Library (pdf, 2.71 MB)
Brian Gambles

Conference 2002: Create a Brand New Image

 Brand your Website (ppt, 1.67 MB)
Roddy MacLeod
 Information Marketing (ppt, 55 KB)
Professor Jennifer Rowley