Marketing on a Shoestring - Birmingham Central Library, 8 May 2008
Under the leadership of Anthony Brewerton, Head of Academic Support at Warwick University, 20 delegates took part in a day of learning and ideas about marketing and effective campaigns.
The morning was spent considering the theory behind good marketing and getting some top tips for successful campaigns. After a break for lunch there was a case study of a previous campaign, followed by group discussions of participants' own marketing needs. At the end each group shared the exciting and interesting plans they had made for their own services as a result, to much acclaim.
There was lots of positive feedback, the day as a whole earning good or exellent ratings from all participants. "Excellent presentation" said one, and another found "lots of food for thought".
To find out what's being planned next, return to the Seminars page.