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Tony McSeán
Biography
2004
- date: Director of Library Relations for Elsevier with lead responsibility
within the company for participation in the HINARI/AGORA
1988
- 2004: Librarian of the British Medical Association
1974
- 1988: Professional posts in university and national libraries
in the UK and Ireland.
European
Association for Health Information and Libraries President
1993-94 and 2001-2
Cilip:
Council member 1995-date, Board member 1997-2001
Abstract
Information when and
where it is needed
For the past
year Elsevier has been working on a number of initiatives to provide
access to the health information we publish for people beyond our
traditional audience of health professionals and librarians. A number
of different types of initiative have been and are being tried in
order to work out the best way of reaching different audience, both
in the developed and developing countries. Non-commercial partnerships
currently exist with patient groups, governmental, medical and academic
libraries in nearly 100 countries.
The paper
will discuss (a) the reasons why commercial organisations might
find it attractive to go down this route; (b) the difficult process
of balancing the objectives without sabotaging revenue; (c) which
of our programmes have been successful and which have not (and why);
(d) what are our plans for future partnerships with libraries and
the library profession in this area.
[NB This paper will be a serious analysis of the practical
issues involved in developing partnerships for lay access to medical
research information, not a "look at us being nice" paper
from our PR department.]
This page was last updated on:
21 June, 2006
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