Biography 

Define are experts in qualitative research with many years' experience of working with a variety of public sector and commercial organisations on marketing, communications and service issues. Claire Vernon has been practising research for over 12 years in different commercial environments including much work on product and service development across different sectors including retail and public services. Claire led The Future Development of Public Libraries for 14-35 Year Olds Research project.

Abstract: What do 14-35 year olds think of public libraries, and librarians, and what do we need to do as a consequence?

A comprehensive qualitative study involving 15 group discussions with 14-35 year olds in a range of locations across England was conducted in Autumn 2005. The primary objective of the research was to develop a full understanding and provide evidence for potential future strategies for the public library service that will result in increased usage amongst the 14-35 age group.

This page was last updated on: 2 August, 2006