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Derby City Council logoThe Reading Rocket…
we have lift off!

Five – four – three – two – one!

The countdown has begun to the launch of Derby City Libraries’ new children’s mobile library, the Reading Rocket, which takes off in January 2004.

The Rocket’s launch has been made possible through Local Public Service Agreement (LPSA) funding. Derby’s LPSA comprises of 12 projects designed to deliver specific improvements in performance across a range of service areas. In developing the concept of the Reading Rocket we deliberately set out to address two of Derby City Council’s corporate priorities:

  • improving children’s and young people’s prospects
  • improving life chances for disadvantaged people and communities.

Making this clear and unambiguous link with the corporate “agenda” was key to securing support for the project, both within the City Council and with central government.

The Reading Rocket will enable library services to be taken to the very heart of Derby’s 12 priority Neighbourhood Renewal Areas (NRAs). The Council aims to improve opportunities for learning and educational attainment of children living in these areas. One of the performance improvements outlined in Derby’s LPSA is to increase visits to libraries in disadvantaged areas of the city by 20,000.

To meet these performance improvements and maximise library use in these areas, the vehicle will target playgroups, nurseries, parent and toddler groups and day nurseries. Mobile library stops will beare planned near schools within NRAs to enable children to access this new service after school. The Rocket will also Vvisits to venues such as family support centres, health centres, Sure Start bases and clinics will also be timetabled.

“Partnerships are hard work and time-consuming, but all the evidence indicates that pooled resources and shared expertise will help libraries to provide holistic services to promote social inclusion, meet special needs and touch the lives of hard to reach groups.”

Start with the Child

Partnership working is an extremely important part of the Reading Rocket initiative, and is essential to the success of a project such as this. Partners include four Sure Starts, an Education Action Zone, Single Regeneration Budget 5 and the Neighbourhood Renewal Unit. The programme managers of all four Sure Starts are eagerly awaiting the arrival of the Reading Rocket. Two of the programme managers are providing ‘launch pads’ at Sure Start venues. These ‘launch pads’ will be purpose built, designated safe areas for the Reading Rocket to park. Another Sure Start programme manager is interested in creating Reading Rocket stops within the Sure Start area. These will state the times when the Rocket is due to ‘land’, and will be as recognisable as a normal bus stop.

Promoting library services to families who have no tradition of reading or using libraries is a primary objective of Derby’s Bookstart Plus programme. The city’s specialist Bookstart Team has forged links between communities and library services through a range of outreach activities. The Reading Rocket will capitalise on this by working alongside the Bookstart Team.

Making the Reading Rocket appeal to children was the priority when the specification for the vehicle itself was being agreed.

“The need to provide an environment which is attractive, welcoming and feels that it belongs to children and young people may seem like a fairly basic starting point, but all the research shows that this is and always will be incredibly important to children.”

Start with the Child

The exterior of the vehicle has illustrations by Nick Sharratt, based on his book Rocket Countdown. The interior has been designed to complement these illustrations. Bright attractive colours, face-on stock displays, child- friendly shelving and counter – all these areas are geared to children’s needs. There is also a storytime area with soft furnishings and seating for groups. The vehicle is accessible for wheelchair users, children in pushchairs and children with mobility problems. Steps at a suitable height for children, as well as a sturdy lift, are crucial.

The Reading Rocket provides books, audio books, CDs, DVDs and videos, with no charges or fines for any of these items. By providing a ’charge-free zone’ and minimal joining procedures, we will establish a socially inclusive service from the start.

Initially the Reading Rocket will operate from Monday to Friday. Securing funding to enable the opening hours to extend to early evenings and Saturdays will be a priority over the next few months. In addition, the Rocket will support promotional events such as Family Learning Weekend, Bedtime Reading Week, National Bookstart Day, and events put on by Sure Start and libraries in the city. Reader development opportunities for children will include variations on the Reading Chain theme, such as stories on the move, launch a book and stories going places.

As children are keen to use computers, the Reading Rocket has a computer with DVD and CD-ROM drives, a printer and a scanner. The library’s circulation system will operate via a General Packet Radio System (GPRS). This system is in the forefront of ICT developments within mobile libraries. It enables ‘real time’ library transactions and links the vehicle to all libraries in the city to provide a joined-up service.

The Reading Rocket ‘All systems will be will be go’ ‘lift off’ when the Reading Rocket it is launched from Derby Market Place early next year (2004). The launch will, of course, have a flavour of outer space – so if anyone out there would like to volunteer to dress as Buzz Lightyear, a Jedi knight or a storm trooper please let me know so that I can arrange a costume.This is a really exciting time for Derby’s children’s library service…’To infinity and beyond!’

Jane Harrison Children’s Services Development Librarian
Derby City Libraries

Tel: 01332 2554108

Email: jane.harrison@derby.gov.uk