Chris Russell

Biography:  Chris is a founding Director of eDigitalResearch with responsibility for business development, account management and financial operations.  The company was founded in 1999 and was created in response to identifying a niche in the marketing space as numbers of internet companies were rapidly increasing with little appreciation of their usability and customer experience. Chris has a business degree from Kingston University, and on graduating, he moved into sales and marketing for Smiths Foods and British American Tobacco and later formed his own company in 1986. Clients he has worked for numerous blue-chip companies, including the BBC, Trainline, John Lewis, and Tesco.   These commissions have given him a unique view of the UK digital consumer and the eShopper in particular.  Chris is also a member of CIBER, a Senior Visiting Fellow at UCL and helped to design the Digital Consumers Course, which is taught to UCL students.