Why attend?

The programme for the Briefing is being specially prepared by Professor David Nicholas, Director, School of Library, Archive and Information Studies and UCL Centre for Publishing.  He has gathered an expert speaker panel to tackle the importance, behaviour and trends among Digital Consumers.

Professor Nicholas is also Director of The Centre for Information Behaviour and the Evaluation of Research (CIBER), which has compiled a massive evidence base from millions of digital footprints via its Virtual Scholar programme.  Using deep-log analysis, sense has been made of the data and information seeking portraits created for a wide variety of scholarly communities.  In turn these have been used to investigate satisfaction and scholarly outcomes.   The results will be presented at the Briefing.

He is also an author of Digital Consumers due to be published by Facet Publishing in August 2008.  This will show how information now forms a consumer commodity with many diverse information producers engaged in the market and cover:

•   theories and concepts surrounding digital information use
•   the digital information marketplace and its economics
•   the psychology of the digital information consumer
•   the information-seeking behaviour of the virtual scholar
•   authority and trust in the digital environment
•   the young digital information consumer (GoogleGeneration)
•   lessons from the e-shopper