Re-imagining the Library Executive Briefing Re-imagining the Library Executive Briefing Presented by CILIP

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Antony Brewerton

Antony is Head of Academic Support Subject for The Library at The University of Warwick

 

His first library marketing role was at the University of Reading where (amongst other things) he co-ordinated Library PR and compiled the Library's successful entry in the LA/TC Farris Publicity and Marketing Awards.

 

He has written and lectured on the image of librarians/the marketing of library services and was the Library Association's National Academic Co-ordinator for the last National Libraries Week. He is the Editor of SCONUL Focus and a member of the SCONUL Advisory Committee on Communications and Marketing.

 

At Oxford Brookes University Library, in his most recent previous post, he was Subject Team Leader and (most importantly) the Convenor of the Library Marketing Group, the Group that won the CILIP: Chartered Institute of Library and Information Professionals/Emerald Public Relations and Publicity Award for a “promotional campaign with a budget under £500” for its imaginative Inspiration Campaign. In 2006 he was invited to contribute a chapter to the IFLA guide to good practice in library marketing, Marketing Library and Information Services: International Perspectives , under the heading ‘Excellence in marketing'.

 

Antony is currently involved in a major library refurbishment project, a review of service offering and marketing these enhancements to stakeholders at the University of Warwick.

 

 

 

 

 

 


Organised by CILIP: the Chartered Institute of Library and Information Professionals.

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