Antony
Brewerton
Antony
is Head of Academic Support Subject for The Library at The University
of Warwick
His
first library marketing role was at the University of Reading where
(amongst other things) he co-ordinated Library PR and compiled the
Library's successful entry in the LA/TC Farris Publicity and Marketing
Awards.
He
has written and lectured on the image of librarians/the marketing
of library services and was the Library Association's National Academic
Co-ordinator for the last National Libraries Week. He is the Editor
of SCONUL Focus and a member of the SCONUL Advisory Committee
on Communications and Marketing.
At
Oxford Brookes University Library, in his most recent previous post,
he was Subject Team Leader and (most importantly) the Convenor of
the Library Marketing Group, the Group that won the CILIP: Chartered
Institute of Library and Information Professionals/Emerald Public
Relations and Publicity Award for a “promotional campaign with a
budget under £500” for its imaginative Inspiration Campaign.
In 2006 he was invited to contribute a chapter to the IFLA guide
to good practice in library marketing, Marketing Library and
Information Services: International Perspectives , under the
heading ‘Excellence in marketing'.
Antony
is currently involved in a major library refurbishment project,
a review of service offering and marketing these enhancements to
stakeholders at the University of Warwick.
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