"Marketing Your Library & Information Service (Part 1)" defines marketing, giving an overview of why library and information professionals need to market their library service. It explains the importance of developing a clear strategy and introduces marketing concepts such as the marketing audit, market segmentation, the marketing mix and the marketing plan.
"Marketing Your Library & Information Service (Part 2)" describes how to develop a marketing message and communicate that message to stakeholders. Some advice on designing promotional material is offered. The Guide also considers scheduling marketing campaigns, and ways of evaluating marketing activity.