Group Identity

 

YLG recognised from the outset that there was a value in having a clear identity and quality presentation. Different logos, colophons and ways of identifying the network were developed as technology and other opportunities allowed.
 

In its early days, the group was called the Youth Library Section. The first recognised element was a stamp that was ordered while the minutes of 1956 show the decision to have headed paper that said “LIBRARY ASSOCIATION. YOUTH LIBRARIES SECTION with a note that ‘branches could place their branch name beneath.’

Later the section decided to have a logo, or colophon, so in 1960 they commissioned the artist and illustrator William Stobbs to design the colophon. It was done in the style of a woodcut and shows a squirrel holding an open book. In 1962 this was adapted when the section became a group and continued in use for quite a few years.

LA Youth Section Logo


1968 saw the first use of a more modernistic, rectangular logo with the letters YLG on an open book in a solid background.

YLG 1968 Logo


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