CILIP | Members' Day 2007 Workshop - Rebranding Your Service

What are the potential benefits and possible pitfalls of re-branding your service? This practical, hands-on workshop looked at the issues to consider when planning a re-brand and how you might go about it, drawing on the experience of Infomatch, the CILIP Recruitment Agency.

Introduction to branding and re-branding
Louisa Myatt, Head of Corporate Marketing and Membership.

Louisa’s presentation - 276KB Powerpoint

Section 1 - what is a brand?

Section 2 - why should you re-brand?

The Infomatch experience a case study
Charlotte Ross, Laura Cherry and Kathryn Blackley

Infomatch blog

Branding game
Workshop participants were challenged to create a brand for a commercial information service. In small teams, they had 25 minutes to come up with a name, a logo, a strapline, and some advertising copy suitable for a banner advert.

The teams demonstrated their creativity by coming up with some inspired ideas. Here is Louisa and the Infomatch team with the results.

Updated: 15 August 2008