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For any organisation to thrive it needs to understand the environment within which it operates. Market research can provide information on trends, preferences, attitudes and other factors. The sources of such information are many and varied, often expensive but with care and clear thinking a researcher can unearth or derive useful information within reasonable cost.
Benefits of attending
Participants attending this course will gain an understanding of just what types of market research information are available and how and where to access them. Throughout the day the emphasis will be on free and relatively inexpensive sources of information.
This is not an Internet course but the Internet will be used to illustrate sources and techniques throughout the day.
By the end of the event participants will have:
- a clear structure of the types of market research information available
- a finding guide for the key sources
- search strategies for market research information
- creative approaches to unearthing gems
Who should attend?
Those library and information staff charged with providing market research information as part of their work. It will be particularly useful for those requiring a structured approach to market research information.
Programme
- An overview of available worldwide market research information
- The major market research publishers: how to identify and evaluate them
- Governments as a source of market research information
- Trade, professional and other organisations as a source of market research information
- Using press cuttings to get an overview of a market
- Bringing it all together – a market research exercise: search strategy and sources
- Discussion and tips for success
Places are limited to: 10
9.15 Registration & coffee - 9.45 Start - 12.45 Lunch - 4.30 Close
Course leader: Terry Kendrick
Fees:
CILIP personal members: £305 plus VAT £358.38
CILIP organisation members: £370 plus VAT £434.75
Non members: £430 plus VAT £505.25
Updated: 08 July 2008