Competitive intelligence (CI) can provide an input into a whole range of decision-making processes. Business information professionals can use CI to deliver noticeable value for their organisations in both private and public sectors.
Benefits of attending
During the course participants will gain a good overview of the key issues in effective CI provision through formal presentations, group discussion and syndicate exercises.
By the end of the event participants will have:
- an awareness of state-of-the-art CI
- knowledge of the business frameworks that CI supports
- used the Internet creatively to address specific CI issues
- recognised the importance of non-published sources of CI
- considered legal and ethical issues
Who should attend?
Those library and information professionals who wish to understand the boundaries, tools and techniques of CI. It will be particularly relevant to those looking to become more involved with the strategic planning activities within their organisations.
Programme
- Competitive intelligence (CI): state of the art
- Use of information sources in CI
· CI and the business models it supports
· Using published sources for CI
- Using the internet for CI
- Syndicate exercise
- Creative ways to use the internet in CI
- Syndicate exercise
- Unpublished sources of CI
- A review of software for CI
- Staying within the law and good ethics
Places are limited to: 20
9.15 Registration & Coffee - 1.00 Lunch - 4.30 Close
Course leader: Terry Kendrick
Fees
CILIP personal members: £220 plus VAT £258.50
CILIP organisation members: £265 plus VAT £311.38
Non members: £310 plus VAT £364.25