17 April 2008, London
1 December 2008, London
Effective library and information work is not just about maintaining high professional standards. Good work will not always be recognised. Why wait for your stakeholders to notice you and the important value you create for your organisation? Alert workplace library and information workers will make sure that they are noticed, understood and valued. Internal marketing is the way to do this.
Benefits of attending
This course explores effective ways to make an impact within your organisation and to keep your service front-of-mind with those senior managers that matter.
By the end of the course participants will have:
- recognised the importance of communicating value not cost
- tools and techniques to listen to the organisation’s pulse
- learned how to formulate an internal marketing plan
- considered approaches to internal marketing communications
- tips on how to become indispensable
Who should attend?
Library and information staff who need to keep their unit front of mind with internal stakeholders to ensure continued support. Those who are solo workers not receiving the credit they deserve and those who have some support from stakeholders and wish to capitalise on this further by employing marketing techniques.
Programme
| Registration & coffee |
09.15 |
| Start |
09.45 |
| Lunch |
12.45 |
| Close |
16.30 |
- The difference between internal marketing and selling
- Understanding the value and costs you create
- Listening to the pulse of the client base and organisation
- An internal marketing strategy and plan: quick wins and strategic gains
- Personal marketing and networking
- Relationship marketing
- Marketing communications with an internal user base
- Making yourself indispensable: three key tips
Places are limited to: 16
Course leader: Terry Kendrick
Fees:
CILIP personal members: £220 plus VAT £258.50
CILIP organisation members: £265 plus VAT £311.38
Non members: £310 plus VAT £364.25
Updated: 11 November 2008