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For a number of reasons potential users will not always make the first move in the relationship between a health service library and its community. Although some groups are natural users, others do not feel the service is for them or they simply just do not make the connection between what the library has to offer and where they are trying to go in their daily job. This latter group are unlikely to be attracted in great numbers simply by a leaflet outlining services.
Benefits of attending
In order to attract those who are not natural LIS users, a service must demonstrate how it fits in with the user’s life. However, LIS staff and even those committed to such an approach are rarely trained in how to manage the process of taking a service out into specific non-user communities. This course will provide participants with a way of thinking about and managing outreach.
By the end of the event participants will have:
- gained an understanding of outreach for health service information centres and libraries
- a set of tools and techniques to use in outreach
- ideas on how to manage the process
- undertaken a series of practical exercises to highlight key outreach ideas
Who should attend
Senior managers who are developing outreach services. Library and information staff who are expected to, or are expecting to, undertake outreach activities. Library and information staff looking for a very pro-active element to add to their overall marketing activity.
Special notes: participants should expect to be involved in a series of practical exercises.
Programme:
| Registration & coffee |
09.15 |
| Start |
09.45 |
| Lunch |
13.00 |
| Close |
16.30 |
- What is outreach and what are the required outreach skills? What makes a good outreach worker?
- User needs assessment
- Initiating contacts and stakeholder awareness
- Developing relationships and generating trust
- Influencing and consultancy skills
- Alone or in partnership?
- A strategy and action plan for outreach
- Organisational and personal barriers to outreach and how to overcome them
Places are limited to: 16
Course leader: Terry Kendrick
Fees
CILIP personal members: £240 plus VAT £282.00
CILIP organisation members: £290 plus VAT £340.75
Non members £340 plus VAT £399.50
Updated: 16 July 2008