Companies operate in a competitive environment. In order to evaluate a company's prospects, options and market value, you need to know how the company compares to its competitors. This one-day course will provide an overview of how to conduct a competititve analysis for an industry and a company.
Competitive analysis is a structured understanding of a business environment, industry, and company. It can be applied in Business-to-Business (B2B) and Business to Consumer (B2C) markets. The output is actionable intelligence which defines implications and provides guidance for decision-making and strategies. It is not repackaged, reclassified data and information. It focuses clearly on answering the questions of "so what"(implications and "now what" (actions).
Using tools of strategic analysis developed and refined by companies such as GE, consultancies BCG, McKinsey and Booz and business school academics, the instruction is biased toward practical application
Learning Outcomes
Overview of the development of strategic and competititve analysis and the major contributors to the frameworks
Techniques for understanding the environment in which an organisation competes
Methodology for understanding the competitive situation of a company within its industry
Experience with key analytical frameworks that can be used to perform competitive analysis
Templates/graphs to create your own analysis of an industry or a company's competitive situation
Fees
Upcoming dates
Currently no dates available