PPRG Marketing Excellence Conference 2018
19th January 2018 9.30am - 4pm
Come to the PPRG's annual Marketing Excellence Conference to hear from our amazing 2017 Award Winners and also take part in a digital marketing workshop.
The digital marketing morning workshop will be an opportunity to hear about and try several tools as well as consider how these can be embedded into your overall marketing strategy.
In the afternoon, you will hear from our award winners. There will also be plenty of opportunities to network with speakers and delegates.
In the afternoon, you will hear from our award winners:
Silver award winner Hampshire Libraries, on their Promoting EMagazines campaign.
The objective was to re-position the library service in the eyes of non-users as well as increase usage.
Presenter Julie Morshead
I am the senior marketing officer with Hampshire County Council. I think they may have given me the job title because I’m the most senior person in the department. I help to manage a team of marketing professionals who promote ‘choose to use’ services and visitor attractions across Hampshire. I have worked in marketing for more years than I care to say primarily in the commercial sector – mainly business to business – and also for the NHS and in the charity, or third sector. The tools available to us ‘marketeers’ may have changed, but as winning this award demonstrates, targeting the right product in the right way to the right audience remains the key to success.
Bronze award winner Shropshire Libraries, on their Picture This campaign.
A creative innovative arts programme in libraries across Shropshire for young people aged 11-14 years.
Presenter Annabel Gittins
Bronze award winner Staffordshire Library and Arts Service, on their 'J.R.R. Tolkien in Staffordshire' touring Exhibition.
Annabel is a Library Development Manager in Shropshire Libraries. Annabel joined Shropshire Libraries in 2013 as Early Years Librarian after working as a mother for 8 years. She started her library career at the Warburg Institute and did the Library and Information MA at UCL in 1998. Various library jobs including Library Assistant at the London Business School library, Assistant Librarian at the Export Market Information Centre (DTI) London and Information Manager at Shelter Cymru in Wrexham, have led to this role in Shropshire. Motherhood gave her the opportunity to enlarge her singing repertoire into nursery rhymes and she helped out at Rhythm Time sessions in Oswestry. The two qualifications naturally combined in the role of Early Years Librarian, which grew into general children’s work. Recent restructures in the library service have meant that the role is now focused on development; projects such as Picture This combine working with Young People and the chance to partner with exciting artists to extend and promote the library offer.
This involved developing a HLF bid, touring and promotional plan plus working with a voluntary organisation.
Presenter Scott Whitehouse
I am a Stock, Services and Activities Officer with Staffordshire Library and Arts, based in the South of the County where I have worked for almost 16 years. I trained as a historian completing an undergraduate degree at the University of Wolverhampton and Postgraduate studies at University of Wales, Aberystwyth and moved into libraries following my studies. I have been involved in a number of reader development projects in this time including leading for Staffordshire on our annual Library History Festival every September and October, representing Staffordshire on the regional Shakespeare celebration working group, working with a grant from the Royal Society to support their Local Heroes Campaign and also attending regional meetings with BBC Learning. The J.R.R. Tolkien in Staffordshire Project, which includes the touring exhibition and Tolkien Trail walks, grew from a reader development project in 2009 and in partnership with The Haywood Society and Great Haywood Historian David Robbie has grown into the internationally recognised and PPRG Bronze marketing award winning exhibition that has now attracted over 150,000 visitors.
Bronze award winner University of York Library, on their UoYTips: Marketing the library to new users campaign.
This changed induction into a marketing campaign, rather than merely an orientation exercise.
Presenter Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York, and provides marketing training for various organisations including the Bodleian Libraries and the British Library in the UK, and PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012. Ned has written a marketing column for Library Journal and most recently contributed to Ben Bizzle’s Start a Revolution: Stop Acting Like a Library. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.
Social Media award winner Islington Library and Heritage Services, on their #islington50s campaign.
Its aim to draw awareness of the wide range of offers available from Islington Libraries, to suit residents of all ages and interests.
Presenter Tony Brown
Tony has worked in Libraries since 1981 in a variety of roles. Since 2010 he has been the Stock and Reader Development Manager at Islington Libraries. He is also the Project Manager for Islington Council’s borough-wide Islington Reads programme and Project Manager for Islington’s annual Word Festival. He leads on Communications for the service and curates it’s social media.
The PPRG reserves the right to make amendments to the programme and speakers