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Engaging with qualitative research and data:
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Engaging with qualitative research and data:

When: 13:00
Where: Online webinar
United Kingdom
Contact: Juanita Foster-Jones
020 7255 0500

Online registration is closed.
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 Engaging with qualitative
research and data

Have you ever wanted to try qualitative research but been scared off because it's too difficult, time consuming, or hard to analyse? Have you had difficulties justifying the value of qualitative research to your manager? This webinar by Dr Joanna Reynolds will help to allay those fears and give you an insight into how qualitative approaches to research and data analysis can benefit the library and information profession.

We will explore the assumptions behind qualitative research and how it differs to quantitative approaches; designing qualitative research questions and selecting methods; an overview of analytical approaches; and justifying and communicating the value of qualitative data.  There will be opportunities for participants to reflect on their own work contexts and what role qualitative research and data might play.

Key Learning Outcomes

By the end of the session, participants will have:

  • Understanding of the fundamental assumptions, aims and principles of qualitative research.
  • Familiarity with key methods and analytical approaches used to collect and make sense of qualitative data.
  • Awareness of how qualitative data and research can be used in their own sector.
  • Understanding of how to communicate the value of qualitative research.


Joanna ReynoldsJoanna Reynolds, PhD, is a social scientist with a background in public health and policy research.  She is an experienced qualitative researcher and teacher of qualitative methods, and is passionate about supporting others to engage with qualitative data and research.  She holds research and teaching roles at London School of Hygiene & Tropical Medicine and Sheffield Hallam University, and is also the director of Capacity Q, which aims to build capacity for using qualitative data in the public, voluntary and third sectors.




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