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PPRG Marketing Excellence Conference 2020
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If you're interested in marketing and communications in libraries and information environments then you're warmly invited to attend the Publicity & Public Relations Group Annual Marketing Excellence Conference.

 Export to Your Calendar 31/01/2020
When: 31 January 2020
10:00 until 15:45
Where: Aston University Library
Aston University
Aston Triangle
Birmingham, West Midlands  B4 7ET
United Kingdom
Presenter: Publicity & Public Relations Group
Contact: Davina Omar
0208 231 2252


Online registration is available until: 24/01/2020
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PPRG Marketing Excellence Conference 2020

 

31 January 2020, 1000 - 1545 hrs

 

The conference is a great opportunity to hear about the award winning campaigns and to network and share ideas about marketing and communications within all types of libraries.

 

The day includes:

(1) A keynote speech from Rachel Van Riel, founder and Director of Opening the Book.

Rachel Van Riel founded Opening the Book in 1991 after discovering libraries offered the best possible context for the work she wished to do. Sometimes challenging as a ‘critical friend’ to libraries, Rachel is an advocate for libraries in the wider cultural and educational sector. She introduced the concept of Reader Development which has changed the way public libraries in the UK engage with their customers. This reader-centred approach has led Opening the Book into developing training, promotions, collections policy, websites, library furniture and complete new library designs. Rachel has taken her reader-centred ideas to European countries from Norway to Hungary and also to North America and Australia. She is passionate about libraries and tweets @RachelVanRiel.

 

(2) Presentations from the PPRG Marketing Excellence Award winners:

(i) Shetland Libraries for “eServices on the Up!": Shetland’s entry showcased the usefulness of local knowledge when it comes to marketing activity. The range of activities they undertook to promote their digital services to residents in a geographically diverse area showed that staff considered their goals and how best to achieve them in a challenging environment. Louise Arcus (Systems & Learning Assistant) and Kaye Riise from Shetland Libraries will discuss.

(ii) Solihull Libraries for “They made it happen! Solihull's self-build revolution”: Solihull showed that libraries can directly support and impact local communities. Their excellent use of non-financial resources and evidence of impact on local decision-making marked this entry for an award. Tracey Williams (Heritage and Local Studies Librarian) from Solihull Libraries will discuss.

(iii) Staffordshire Libraries for “Burton Bedtime Stories”: Short films of local people reading picture books, which are shown on social media in ‘series’. This successful campaign shows the power of using social media channels to reach new audiences when you have limited or no budget.

Davina Omar, Chair of the PPRG committee said: “We received a wonderful range of entries to the Marketing Excellence Awards this year and it was a real pleasure for the committee to read all about the exciting work taking place in our profession. The three award winners showcase this excellent work and we look forward to sharing their success with you all at the conference in January 2020.”

 

The day will also include a workshop run by the PPRG Committee on Putting Together a Marketing Plan

 

Hosted at Aston University, pricing below includes a wholesome and substantial lunch at Conference Aston.

 

PPRG Members

£60 + VAT (early bird rate until 20 December 2019). Login to your CILIP Membership before you register.

Use code EARLYBIRD19 to retrieve discount.

£80 + VAT (normal rate after 20 December 2019)

CILIP Members

£65 + VAT (early bird rate until 20 December 2019). Login to your CILIP Membership before you register. 

Use code EARLYBIRD19 to retrieve discount.

£85 + VAT (normal rate after 20 December 2019)

Non-CILIP Members

£70 + VAT (early bird rate until 20 December 2019). 

Use code EARLYBIRD19 to retrieve discount.

£90 + VAT (normal rate after 20 December 2019)


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