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How to know and understand booklovers by reading the data
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How to know and understand booklovers by reading the data

When: 12:30
Where: Online webinar
United Kingdom
Contact: Juanita Foster-Jones
020 7255 0500

Online registration is closed.
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How to know and understand booklovers by reading the data

Nielsen Book Research present a webinar looking at the book trends for trade sales and library lendings in the UK.

  • Discover what readers want to read, how they like to read and where they find it.
  • Use the data to help provide the titles library users want, by ensuring the correct stock is on the shelves by understanding trends, seasonality and genres.
  • Measure the effects of events and reader engagement through marketing in order to allocate budgets in the most effective way.

With an opportunity to ask questions, this webinar will offer valuable insights to heads of service and librarians responsible for audience development, digital and customer engagement and in stock and buying.


PKSB Subject Headings

This webinar supports the following PKSB headings:

  • Collection Management and Development
  • Research Skills
  • Customer Focus, Service Design and Marketing
  • Wider Library, Information and Knowledge Sector context



Sarah MulryanSara Mulryan is the Senior Retail Account Manager, Nielsen Book Research UK. Sara has spent the last 25 years working in the UK book trade, she works with all types and sizes of retailers and libraries, collecting and analysing book sales through the UK & Irish retailer panels and public library borrowing data through the LibScan panel.




About our sponsor
Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumers Survey. The company is wholly owned by Nielsen. For more information, please visit:

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This webinar is free and open for all

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