Big impact, low budget marketing for libraries in uncertain times‬

Thu, 12th Oct 2017 - 9:30am to 4:30pm


9.30am: Registration


Morning – Thinking within a low budget - Marketing concepts and libraries


10:00 Welcome and introduction

10.15  Marketing in an era of sustained cost reduction. Making it possible.

10.30  How to really get attention - using value for impact

11:15  Coffee

11.30 Grouping your users for marketing communications - making sure someone is listening

12.00 Developing effective marketing messages targeted at specific user groups - what should we say to them?

12:30 Lunch


Afternoon: - Action within a low budget - Developing your marketing insights with as little cost as possible


13:15 Thinking about implementing your marketing ideas from this morning - the importance of preparing the way

13.45 Choosing your priority groups for marketing effort

14.45 Tea and Coffee Break

15:00 A plan for marketing messages and how to get them to users without huge expenditure

15.50 Making it all happen with impact

16:10 Discussion around implementing marketing activities

16:30 Close‪


  • Terry Kendrick

    Terry Kendrick has trained library and information staff in marketing for over 20 years. Originally qualified as a librarian, Terry is currently Director of Executive Education at Leeds University Business School.  He has written a number of articles on marketing planning and is the author of "Developing strategic marketing plans that really work: a toolkit for public libraries" published by Facet.


7 Ridgmount Street
WC1E 7AE London

United Kingdom

Contact Details


  • ILIG members £100 with VAT = £120
  • CILIP members £110 with VAT = £132
  • Non CILIP members £125 with VAT =£150
  • Unwaged CILIP members £95 with VAT £114