Morning – Thinking within a low budget - Marketing concepts and libraries
10:00 Welcome and introduction
10.15 Marketing in an era of sustained cost reduction. Making it possible.
10.30 How to really get attention - using value for impact
11.30 Grouping your users for marketing communications - making sure someone is listening
12.00 Developing effective marketing messages targeted at specific user groups - what should we say to them?
Afternoon: - Action within a low budget - Developing your marketing insights with as little cost as possible
13:15 Thinking about implementing your marketing ideas from this morning - the importance of preparing the way
13.45 Choosing your priority groups for marketing effort
14.45 Tea and Coffee Break
15:00 A plan for marketing messages and how to get them to users without huge expenditure
15.50 Making it all happen with impact
16:10 Discussion around implementing marketing activities
Terry Kendrick has trained library and information staff in marketing for over 20 years. Originally qualified as a librarian, Terry is currently Director of Executive Education at Leeds University Business School. He has written a number of articles on marketing planning and is the author of "Developing strategic marketing plans that really work: a toolkit for public libraries" published by Facet.