Digital marketing for library and information professionals:

tools, tips and techniques! : A hands on workshop for creative ways to promote your library and information service using social media, posters, infographics and video

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Tue, 22nd Aug 2017 - 1:00pm to 5:00pm

Cilip’s Multimedia, Information and Technology Group (MmIT) and the Publicity and Public Relations Group (PPRG) are pleased to be offer this joint summer workshop.

Library and information services across public and private sectors are increasingly being pressured to provide more for less. With diminishing numbers of resources it has never been more important for those working in the sector to gain new skills and provide more value. Social media, video and creative platforms are superb ways for library and information professionals to help deliver a better, more reactive service that benefits its users. From creating your own content to empowering others to do so, this workshop aims to teach attendees core skills that will help them deliver a more sustainable, outreaching service. We will also explore platform choice, Creative Commons licences and how you achieve a sustainable way to discover new creative ways of promoting your service.


This event is free to MmIT and PPRG members, and costs £50.00 for non members.


13:00 Registration and refreshments (tea & coffee)

13:30 Welcome

13:40 Platforms 101 - introduction to social media, posters, infographics and video creation

14.00 Getting hands on - Creating your own content


15.10 Refreshments (tea & coffee)


15.30 Building your campaign - you know have some content, how will you use it?


16.15 Going forward - Tips and strategies to build further creative content, sustain an online presence and pay it forward within your community


17:00 final questions and close


University of West London

St Mary's Road Ealing
W5 5RF London

United Kingdom

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