Top professionals for trustworthy information revealed
A YouGov poll commissioned by CILIP, the library and information association, has revealed the professionals the public believe are most likely to provide trustworthy information.
Medical staff topped a list of ten professional groups with 74% of British adults saying they would provide trustworthy information, followed by teachers and police officers (both at 49%), librarians (46%) and lawyers (39%). Bottom of the list were politicians, with 2% of respondents saying they would provide trustworthy information.
The public poll reveals that has never been more important to find trusted information in order to make good, evidence-based decisions, yet it has never been more difficult. The vast majority of respondents agreed they trust information more when it’s from a professional. The YouGov poll of 2,000 adults in Great Britain shows:
• 66% agree that it is harder than ever to find trustworthy information.
• 84% agree that they trust information more when it is given by a professional.
• 90% agree that it is important to educate people on how to find trustworthy information.
• Librarians were in the top five trusted professional groups out of the 10 tested, with 46% of adults saying they would provide trustworthy information.
Nick Poole Chief Executive of CILIP, the library and information association said:
“Without information we can trust it becomes almost impossible to make good decisions in life. Whether we’re getting medical advice, making a big decisions or understanding world events we need accurate, unbiased and evidence-based information. The responsibility of providing accurate information to support people and companies to make good decisions is something that we, as library and information professionals, take seriously. Which is why every CILIP member signs up to a code of ethics and has unrivalled opportunities to develop their skills and expertise.”
When asked which, of a list of ten, professional groups would provide you with trustworthy information people said:
You can find out more about the survey and its results on CILIP's Trusted professional page.
The poll was commissioned by CILIP, the library and information association. CILIP provide support to information professionals throughout their careers to develop their skills, build their knowledge and demonstrate their professionalism. Every member signs up to CILIP’s code of ethics – demonstrating that they are committed to providing trusted information. CILIP has launched a new membership offer with improved benefits and lower subscription rates: www.cilip.org.uk/join.
Notes for editors
1. YouGov Poll
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2000 adults. Fieldwork was undertaken between 19th - 22nd January 2018. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
2. CILIP, the library and information association
CILIP is the leading voice for the information, knowledge management and library profession. Our goal is to put information and library skills and professional values at the heart of a democratic, equal and prosperous society. CILIP is a registered charity, no. 313014.