Marketing Excellence Awards 2015

PPRG Annual Conference

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Fri, 13th Nov 2015 - 10:00am to 4:00pm

Hear case studies from this year’s Marketing Excellence Award winners, 2015 Travelling Librarian – Frances Tout, AGM plus an opportunity to network with like-minded library and information professionals with an interest in marketing and promoting services.

Programme

10.00 - 10.30 - Arrival, coffee and tea

10.30 - 10.45 - Welcome and introduction

10.45 - 11.25 - Silver Award - Amanda Matheson, Aberdeen City Libraries - A School of Dolphins

11.25 - 12.05 - Silver Award - Kate McGuinn, University of Huddersfield - MyReading Campaign

12.05 -   1.00 - Lunch

  1.00 -   1.15 - PPRG AGM

  1.15 -   1.55 - Travelling Librarian 2015 - Frances Tout

  1.55 -   2.35 - Bronze Award - Lisa Faulks & Alison Millar, Leeds Library and Information Services - Library Fest Leeds

  2.35 -   3.15 - Impact Award - Andy Ryan, Stellar Libraries - Cityread London 2014

  3.15 -   3.45 - Cake and refreshments served to celebrate Marketing Excellence Award winners

  3.45 -   4.00 - Roundup and close

Speakers

  • Amanda Matheson

    Amanda Matheson

    Aberdeen City Libraries

    In Summer 2014, Aberdeen City Libraries participated in the Wild Dolphins project which saw life-sized sculptures appear on the streets of Aberdeen. They volunteered to display small sculptures designed by schoolchildren in libraries and created the Library Dolphin Trail to encourage families to visit and find out more about library services and resources.

  • Kate McGuinn

    Kate McGuinn

    University of Huddersfield

    Focus groups had revealed a lack of student awareness about how to find and use reading lists. The library’s response was to create a narrative-based, multi-channel promotional campaign for its reading list system, MyReading. An animation was commissioned and promoted via social media. The strapline and images became a brand that was re-utilised across a range of communications channels and promotional materials.

  • Frances Tout

    Frances Tout

    Community Librarian

    North Somerset Library Service

    In one of her first speaking engagements after her return from the US, Frances Tout will share ideas and innovations from her tour that focus on community engagement and communication. She is particularly interested in enabling library spaces to be used in new ways; as places where people can share ideas, skills, talents and knowledge.

  • Lisa Faulks

    Lisa Faulks

    Leeds Library and Information Services

    This was the first ever festival run by Leeds Libraries, which took place in February 2015. The aims were to showcase the range of activities and services they provide, raise awareness of their work and engage with new and existing customers in a fun and innovative way.

  • Alison Millar

    Leeds Library and Information Services

    This was the first ever festival run by Leeds Libraries, which took place in February 2015. The aims were to showcase the range of activities and services they provide, raise awareness of their work and engage with new and existing customers in a fun and innovative way.

  • Andy Ryan

    Andy Ryan

    Director

    Stellar Libraries

Peters Books and Furniture

120 Bromsgrove Street
B5 6RJ Birmingham

United Kingdom

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