Social Media provides essential marketing, communications and networking opportunities in today’s digital workplace, but what can you do to elevate your library or information service to a higher level of stakeholder engagement? This course is vital if you want to transition your use of social media platforms to a more strategic, corporate level.
Who should attend?
All digital librarians, IT and information professionals who use Twitter, Instagram and/or blogs on behalf of their institution, and who want to explore beyond the basics of what these tools are and why to use them; focussing on how to use them more strategically, efficiently and effectively.
Previous delegate feedback
“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”
“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”
“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”
“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”
“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”
Course outline and learning outcomes
This course is ideal if you are reaching a social media plateau and want to take your organisation’s use of social media to the next level. It is led by a social media consultant and trainer with an intimate understanding of how social media should be used in the workplace and addresses:
- Key social media platforms, how they work and how to use them effectively
- Building social media networks, increasing your following and increasing engagement
- Managing multiple social media platforms
- Measuring and analysing impact
Topics covered include:
- Twitter: when and what to tweet, lists and saved searches, multimedia and images, twitter video, logistics, analytics
- Blogging: major platforms, content, style, promotion, traditional WordPress/Blogger blogs versus Tumblr
- Instagram: why it’s important to library and information services, content types, picture tips, use of hashtags and location
- Integrating the three platforms effectively
By the end of the course you will be able to:
- Use social media more strategically
- Understand and learn from statistics and analyticsManaging multiple social media platforms
- Make use of relevant social media tools and techniques to help your organisation increase engagement online
- Discern the different roles and areas of overlap between the various social media platforms
Booking and payment
If you require information about booking and payment please contact Gary Horrocks at firstname.lastname@example.org. Credit and debit cards are the preferred method of payment. Invoices are available on request.
Further information about course content is available from Ned Potter at: email@example.com
Ned Potter works as a trainer for organisations such as the Bodleian Libraries and British Library in the UK, and PiCS in Australia and New Zealand. He has written extensively about social media in libraries, including a marketing column in Library Journal, and his book The Library Marketing Toolkit was published by Facet in 2012. also works as an Academic Liaison Librarian at the University of York. He can be found online at www.ned-potter.com and on Twitter at @ned_potter.
- Cost (including lunch, refreshments and course documentation): UKeiG members £180 + VAT; others £220 + VAT. Credit and debit cards are the preferred method of payment. Invoices are available on request.