Digital Leadership For Libraries

In this module we will explore the challenges and opportunities of digital transformation in public libraries. We will discuss what computational sense is and why it is one of the key skills for library staff/leaders. We will also share the experiences of library staff and their insights into what makes a good digital leader. We will provide links to useful resources as well as best practices to build upon. By the end of this module, you will:

• Have a broad understanding of the technologies impacting on information users
• Understand the opportunities and challenges new and emerging technologies present for public libraries

In this module we will explore the benefits of fostering digital creativity and other kinds of creative engagement with digital technologies in public libraries. We will share the experiences of library staff who have creatively run their own digital initiatives in public libraries. We will also provide advice and best practices to help you foster digital creativity in your own library. This module also contains some practical activities and feedback on the knowledge and skills as you progress. And plenty of further useful resources. By the end of this module, you will:

• Understand the importance of digital creativity
• Know the benefits of fostering digital creativity and other kinds of creative engagement with technologies in public libraries
• Understand the crucial role libraries play in ensuring equality of access to digital technologies and digital creative spaces

In this module we will focus on data stewardship, what it is and why it is so important. We will introduce you to some approaches and best practices for managing, using and sharing data to help your library make data-informed decisions and to better plan for the future. By the end of this module, you will be able to:

• Understand why good data stewardship practice matters
• Inspire and empower others to understand the benefits of data stewardship
• Contribute to the ethical management and use of data in your library
• Have greater awareness of open and transparent data initiatives in public libraries

In this module we will talk about how meaningful metrics can contribute to demonstrating the impact of our library services. We will explore various ways of measuring the impact of our libraries. We will also share some inspiring examples from public libraries in the UK. Talking or learning about data or metrics does not need to be boring. This module also contains plenty of useful resources and practical advice on how to create and tell engaging data-based stories of your library. By the end of the module, you will:

• Understand the benefits of measuring and demonstrating the impact of public libraries
• Be able to contribute to metrics which demonstrate the impact of digital programmes in your library
• Be confident to use storytelling to communicate the success of your programmes with data and inspire others to do the same

In this module we will explore what digital marketing is and why it matters in public libraries. We will provide advice and best practices to help you plan and launch a digital marketing campaign in your library. We will also share the experiences of library staff who have successfully run their own digital marketing initiatives in public libraries. By the end of this module, you will:

• Understand the benefits of digital marketing
• Know about different types of digital marketing available for public libraries
• Be able to plan and launch a digital marketing strategy for online campaigns