This event is fully booked. Register now for the second date on Tuesday 12 June.

Thursday 17 May 2018

Do you want to learn all about effective marketing concepts and come away with 'use tomorrow' strategies for your library or information service?

This interactive training session will provide a broad overview of both strategic and tactical marketing activities that your library or information service can employ to drive user engagement and performance. You will hear about key tools and techniques for creating value propositions and managing stakeholders, using traditional and digital approaches. Share your success stories and get advice on effective implementation of marketing activities.

This course will have immediate relevance to those with direct responsibility for user engagement, marketing and publicity. It will also have significant value if you have responsibility for general library planning and performance and you need to understand the contribution marketing can make to effective library-wide planning.

By the end of the day delegates will have:

• Awareness of how strategic and tactical marketing work together to deliver a positive impact on library performance
• Understanding of the importance of user value
• Reflected on how to manage a range of stakeholders in marketing the library value and offer
• Practical knowledge of the alternative approaches to marketing communications and best practice ideas
• Identified implementation barriers and considered how to overcome them

Venue:

CILIP
7 Ridgmount Street
London
WC1E 7AE

How to get here