Understanding and demonstrating the value of your library 

Tuesday 15 October 2024, 12.00pm - 1.00pm

Delivered via Zoom

This hour-long session will help you understand and demonstrate the value of your library to senior management. As library staff we know libraries are important, but in our current economic climate, key financial stakeholders need to be convinced of this. This interactive session with Lou Peck, CEO and Founder of The International Bunch and MCG Committee Member, will help you refine and improve the value proposition of your library to better sell it to senior leaders. In addition you will learn more about the work of the Marketing & Communications Group, who we are and the training, events and bursaries we offer. 

Presented by:
 

    
Get to know the incredible CILIP Communities - our volunteer networks who meet regularly to programme events, trainings and conferences and publish journals, blogs and newsletters. Any CILIP member can join our community groups, attend events and/or get involved with the committee and help shape the future of their work...

The Marketing and Communications Group is committed to promoting marketing excellence and sharing best practice amongst our members. Our interests cover the marketing and promotion of library and information services, as well as wider user engagement and audience development activities. We are a small close-knit Special Interest Group (SIG) and we welcome membership from individuals from all library and information sectors who are interested in developing the marketing of their services.

Each year, we:

• Run the CILIP Marketing Excellence Awards competition to recognise and celebrate marketing successes across all library sectors.
• Organise a national conference and other seminars throughout the year to share best practice
• Provide networking opportunities for library staff working in the area of marketing and communications
• Offer a range of conference and research bursaries to help develop skills and knowledge within our membership

Learn More

CILIP Members' Fest session delivered via Zoom
FREE for all (members and non-members alike)

Members' Fest events are open-access! We're keen to introduce you to the work that we do and the support we can offer. Find out more about CILIP membership and how we can support you to super-charge your career here.