UKeiG CPD Zoom Course: Library Social Media During the Pandemic

Thursday, 4th March 2021 - 10 am to 1 pm

Social Media provides essential marketing, communications and networking opportunities in today’s digital workplace. This online course will focus on how to approach marketing libraries online, across social media, in the current COVID-19 climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What matters to our audiences right now?

Topics covered include:

We'll look at Twitter, Facebook and Instagram. We'll discuss when and what to tweet, multimedia and images, and accessibility. We'll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts.
 
We'll look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don't need a good camera to make it work. We'll look at types of content, logistics, and tagging - plus a hack for posting to Instagram from laptops and PCs.