UKeiG CPD: Communicating and capturing research impact using social media and altmetrics
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09/07/2025
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When:
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Wednesday 9th July 2025
12 p.m. to 2 p.m.
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Where:
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Zoom CPD Course
United Kingdom
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Presenter:
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Andy Tattersall
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Contact:
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Gary Horrocks
info.ukeig@cilip.org.uk
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UKeiG CPD Zoom Course: Communicating and capturing research impact using social media and altmetrics
Wednesday, 9th July 2025 - 12 pm to 2 pm
Overview
This course will focus on the short and immediate forms of research communications. Social media and academic networks are an ever-changing digital ecosystem, and this session will help you make more informed decisions about which platforms you should invest your time in. You will learn useful tips on using social media more efficiently in a professional setting. The course will cover the often ignored, but hugely important issue of reputation management and how you can protect your online profile from threats and head off potential issues should they arise.
At the other end of the research communications lifecycle delegates will gain a practical understanding of altmetrics and why they are an important method for tracking interest, impact and engagement, whilst also working as an intelligence tool.
The course will also explore AI's potential to support communication activities as a time saving and creative tool. Whether you are an academic, librarian, student or aligned professional, it will help take your research communications to the next level
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Who should attend?
This course will be of interest to a wide group of professionals and academics that includes researchers, masters and PhD students, research support staff and managers, library and information professionals, communications
and marketing professionals.
There are two other complementary courses that you may also want to consider. All three offer a global overview of the research communications ecosystem.
Eye catching
research communications - using creative tools to make your own videos, animations and graphics
Words and sound - using blogs and podcasts to disseminate research to diverse audiences..
Course outline and learning outcomes
This workshop will enable you to:
Participants will gain an understanding of how to:
- Navigate the changing world of social media and microblogging platforms
- Make a more informed decision as to which platforms work best for you and your organisation.
The course will introduce you to:
- The pros and cons of using AI as part of your communication strategy
- The importance of managing your reputation online
- Making use of altmetric tools and other alternative indicators of scholarly impact and interest.
Speakers
Workshop leader
Andy Tattersall
Andy Tattersall is an information and communications professional with twenty years’ experience within academia and a background in journalism. He writes, teaches and gives talks about research and professional communications,
social media, information literacy, open research and altmetrics. Andy has a hands-on approach to all of these and has created countless videos, animation, podcasts, blogs in addition to other outputs. Andy received
a Teaching Senate Award from The University of Sheffield for his pioneering work on Massive Online Open Courses (MOOCs) and is a Senior Fellow of the Higher Education Academy. Andy was named in Jisc’s Top 10 Social
Media Superstars. He was a member of the Cilip Multimedia and Information Technology Committee (MmIT) for ten years (two as Chair) and is a member of the UKSG Events and Education Committee. Andy edited a book on altmetrics
for Facet Publishing which is aimed at researchers and librarians. Andy has written extensively for the LSE Impact Blog and The Conversation. He is also part-funded as the scientific communications lead for the NIHR-Funded
knowledge mobilisation for public health project KNOW-PH.
https://linktr.ee/andy_tattersall
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Booking and payment
The course (including presentation slides and documentation) costs:
UKeiG/CILIP members £35 + VAT
Employer Partner staff £52 +VAT (Please contact your rep or email employerpartners@cilip.org.uk for the discount code)
Non-members £65 + VAT
Credit and debit cards are the preferred method of payment. Invoices are available on request using the online ‘bill me’ option.
If you require information about booking and payment please contact Gary Horrocks at info.ukeig@cilip.org.uk.
Venue Details
Zoom Webinar Online
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