Using marketing planning techniques to develop engagement with library users and other stakeholders

This webinar will introduce attendees to key engagement concepts and activities as outlined in Terry’s new book “Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals” (Facet, 2021). The book offers advice and support for all library contexts from academic to health service libraries and corporate libraries to public libraries. Whenever you need or desire to engage with a stakeholder group rather than simply message them then the ideas in this book and webinar should, if implemented, give you confidence in your chances of success.

By the end of the webinar attendees will:

• Understand the main elements that encourage and support successful engagement
• Have broad strategies to ensure engagement activities are effective
• Gain a taster of some of the tools and techniques offered in the book

PKSB Subject Headings

This webinar supports the following PKSB headings:

• Customer Focus, Service Design and Marketing
  
• IT and Communication

Biography

Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. Originally qualified as a librarian, Terry has run his own information and marketing training and consultancy company - Information Now Ltd - which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries. Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of the Facet Publishing book Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries (2006).

CILIP Members = Free

Non Members = £25 + VAT

If you are a non-member employee of an Employer Partner please contact your rep for a discount code.

Places are limited so register now to avoid disappointment

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