This session is a practical guide on how to plan and deliver a successful event at your library.

Learning Objectives [to be confirmed]:

It will upskill delegates and inspire confidence to enable them to plan, run and evaluate events within their buildings and outreach activities with partners and their local community.

• Learn about event planning 
• Understand the importance of objectives and outcomes
• Understand the skills required for running events
• Community and user engagement
• Marketing: ways to attract delegates
• Logistics
  

About the trainer

Jane Purdie
Chartered Marketer
MCIPR, DipM, MCIM

Currently working for Transport for Wales as Communications Business Partner for Bus

Jane has been working in marketing, public relations, events and communications for over 30 years covering a wide range of both private and public sector roles. 

From 2006–2017 she led the All Wales Audience Development and Marketing Team for Libraries, Archives and Museums – running marketing campaigns, training staff and promoting the importance of these services. One of the library campaigns took second place at the 2009 IFLA Marketing Awards and she co-authored a chapter in an IFLA book following this. 

Jane has seen massive improvements in the way libraries market and promote their services and is really keen that we position ourselves as businesses, ensure all staff are customer centric and knowledgeable about what’s happening in their library service and advocate to elected members and other departments within our organisations about how libraries can help deliver on so many organisational agendas. 

Since changing roles in 2017, Jane has worked with businesses across North Wales and the North West of England and is currently working with Transport for Wales as they move into multimodal and particularly the bus sector. 

She is an avid lifelong learner and has continued to work with libraries and the heritage sector to deliver training and presentations – most recently to Libraries Ireland earlier this year. 

 Professional Knowledge and Skills Base (PKSB)

The course is hosted through our online video conference system. This software is optimal for audience participation and provides free, accessible and remote access. Delegates will be sent details of the Zoom link as part of their joining instructions.