UKeiG CPD Zoom Course: Communicating and tracking research using social media, blogging and altmetrics
Wednesday, 30th November 2022 - 1 pm to 4 pm
Opportunities to communicate research to specialist and wide audiences have never been better. Inexpensive and effective technologies alongside social media and blogging platforms means impactful scholarly communications do not have to take much time and effort if used properly. Platforms for communicating research such as Twitter, YouTube, traditional media and blogs, give academics and their project teams greater visibility than ever before.
Infographics, data visualisation, podcasts and animation provide quick and simple ways to disseminate research and ideas if you find your voice, audience and the time. Many of these tools are free and can work in tandem to create a visual identity for any academic regardless of their field of work. In addition, researchers will be empowered to reach diverse new audiences that are not just academic peers, but publishers, editors, fund holders and the public
The focus of the course is to deliver an overview of the many tools you can use to help you communicate research and work smarter. The objective is to help attendees go back to their workplace with a digital toolset and skills they can utilise to help communicate and share their work.
Attendees will learn the basics of social media and digital communication tools in an academic and professional setting and the course leader will demystify some of the barriers that may have put attendees off from using these tools in a professional setting.
Attention will be paid to the various ethical issues to working more on the web from copyright and Creative Commons, to making more effective use of mobile devices. In addition, the session will touch on altmetrics, reputation
management and how to conduct yourself online professionally
.
Who should attend?
This course will be of interest to wide group of professionals and academics that includes researchers, masters and PhD students, research support staff and managers, library and information professionals, communications
and marketing professionals.
Course outline and learning outcomes
This workshop will focus on the short and long form of research communications. Whether you are composing your first Tweet or looking to maximise the micro blogging site’s potential you will find many useful tips on how to master Twitter and use it more effectively in a research setting. We will cover the often ignored, but hugely important issue of reputation management and how you can protect your account from threats and deal with issues that might impact negatively on reputation should they arise. The second half of the workshop moves onto the longer form of written research communications with blogging and writing lay summaries. We will explore how to write for the media and what you should do when the media take an interest in your research. Finally, we will show you how altmetrics work and why they are an important tool for tracking interest and engagement relating to your research and capture how it is communicated across social and traditional media.
Topics covered include:
- Managing your reputation online
- Research blogging and working with the media - how to turn a pIece of research into a blog article
- Altmetrics and alternative indicators of scholarly interest
Booking and payment
If you require information about booking and payment please contact Gary Horrocks at info.ukeig@cilip.org.uk. Credit and debit cards are the preferred method of payment. Invoices are available on request.
Speakers
Andy Tattersall
Andy Tattersall is an information professional with 20 years’ experience within academia and a background in journalism. He writes, teaches and gives talks about digital academia, technology, scholarly communications, open
research, web and information science, apps, altmetrics and social media. Andy received a Senate Award from The University of Sheffield’ for his pioneering work on Massive Online Open Courses (MOOCs) in 2013 and is
a Senior Fellow of the Higher Education Academy. Andy was named in Jisc’s Top 10 Social Media Superstars. He was a member of the CILIP Multimedia and Information Technology Committee (MmIT) for ten years (two as Chair)
and is a member of the UKSG Events and Education Committee. Andy edited a book on Altmetrics for Facet Publishing which is aimed at researchers and librarians.
tweets @Andy_Tattersall
Ticket Information
The course (including presentation slides and documentation) costs:
UKeiG/CILIP members £50 + VAT
Employer Partner staff £64 +VAT (Please contact your rep or employerpartners@cilip.org.uk for the discount code)
Non-members £80 + VAT
Credit and debit cards are the preferred method of payment. Invoices are available on request.
Venue Details
Zoom Webinar Online
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