Engagement and promotion for public librariesA CILIP Training Session for Staff Working in Public LibrariesOnline, Half-Day Course
27 June 2023 10am-1pm As public libraries adapt to customers’ financial difficulties, technological change and delivering services post-pandemic, now more than ever, they need to find ways to engage with their communities in order to communicate their benefits, increase use and demonstrate value. This session provides an overview on what effective engagement looks like and considers tools and techniques for effective promotional activities. Course level:
This course is suitable for staff at all levels. This session is particularly suitable for new or less experienced staff with responsibility for engagement and promotion and those needing a refresh on their engagement, promotion and marketing skills. Learning Objectives:
- Understand the importance, context and methods of engaging in communities
- Gain practical tips in best methods of engagement and promotion
- Discuss and share ideas and best practices with colleagues in small groups
Trainer: Terry KendrickTerry Kendrick has over 30 years' experience of delivering information and marketing training courses.
Originally qualified as a librarian, Terry has run his own information and marketing training and consultancy company – Information Now Ltd – which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries. Terry is a CILIP trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of 'Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries' (2006) and Engaging your Community through Active Strategic Marketing: A Practical Guide for Librarians & Information Professionals (2021). Professional Knowledge and Skills Base (PKSB)
This course supports the following area of the PKSB: 10.1 Customer service skills
11.8 Reflective practice
13.6 Communication skills Venue: Online using Zoom The course is hosted through our online video conference system. This software is optimal for audience participation and provides free, accessible and remote access. Delegates will be sent details of the Zoom link as part of their joining instructions. A CILIP Training event, provided for library staff working for GLL [and open to public library staff everywhere]
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