Topics covered include:

• Vertical video: Instagram Reels, TikTok and YouTube Shorts
• Creating and maintaining a library YouTube channel, accessibility, thumbnails, tags and descriptions, as well as using analytics to learn what your users respond best to
• Exploring examples of, and discussing how best to create Virtual Tours, Explainers, Pop Culture Pastiches and Study-With-Me videos
• Using PowerPoint for screen-capture and other video types
•  AI in video: is it worth it, and what tools can be used for free. 

Delegates will have the opportunity to try out freely available video-creation apps. There will be time to experiment with: 

• PowToon, a hugely versatile tool which allows you to create everything from fun cartoon style animations to slick explainers to full tour videos

• The free version of Adobe Cloud Express (formerly Adobe Spark) which can create videos suitable for YouTube or Instagram, as well as various other marketing outputs like graphics and flyers
• invideo, an AI tool that allows you to create videos from text prompts.

Please be reassured that delegates won't need a camera or a microphone for this session. Although you will be welcome to use them; this course will explore camera

Who should attend?

All librarians, IT and information professionals who publicise and promote services on behalf of their institution, and who want to market their resources and services more strategically, efficiently and effectively using video.  

Booking and payment

If you require information about booking and payment please contact Gary Horrocks at info.ukeig@cilip.org.uk. While credit and debit cards are the preferred method of payment, invoices are available on request using the online ‘Bill Me’ option.