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CILIP Training: Marketing for libraries

This course will outline effective marketing concepts and put these into a practical 'use tomorrow' library and information service context.

Programme details

Tue, June 12
9:15 am



10:00 am

Welcome and overview of the day


10:15 am

How strategic and tactical marketing contribute to the achievement of library ambitions


11:00 am

Refreshment break


11:15 am

Using a practical marketing toolkit


12:30 pm



1:15 pm

Effective marketing communications

Integrating traditional and digital approaches

3:00 pm

Refreshment break


3:15 pm

Action planning for impactful marketing activity


4:00 pm

Implementing marketing activities

Avoiding and overcoming barriers

4:15 pm



Terry Kendrick

Terry Kendrick

Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. These have been attended, in total, by over 1000 library and information staff.

Originally qualified as a librarian, Terry runs his own information and marketing training and consultancy company - Information Now Ltd - which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence.

In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries.

Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of Developing strategic marketing plans that really work: a toolkit for public libraries published by Facet.

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