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Youth Libraries Group - new logo

Posted By Jacob Hope, 03 May 2019

Many of you will know that the Youth Libraries Group has been looking at its governance and communication over the past year.  We want to make sure that the group is best positioned to serve the needs of its members and has a stable future.  As part of this, we have worked with multi award-winning illustrator Yu Rong in creating a new logo that reflects the work of the group and also includes our name in order that the role of the group can easily be acknowledged when working with partner organisations and on collaborative projects and events.

We are very excited to have had the chance to partner with Yu Rong.  She was winner of the Quentin Blake Award for Narrative Illustration, Yu Rong's techniques combines the traditional craft of papercut from the Shaanxi Province of China, together with pencil sketches to create an immediately distinctive style that brings both depth and detail to her illustration.  Yu Rong taught in a primary school and went on to study a BA in Chinese Painting and Contemporary Design before moving to the UK in 1997.  Yu Rong has worked with the Youth Libraries Group to create a new logo that more directly eflects the aims of the group.  We were delighted to work with an llustrator whose artistic style offers readers such a rich visual experience.  We are also pleased that Yu Rong involved her ten year-old son in creating the lettering.  This feels very much in keeping with the focus of the group.  Yu Rong is currently illustrating 'Shu Lin's Grandpa' which will be published by Otter Barry Books in 2020.

"I become an illustrator, as a way to create an imaginative world based on the understanding and passion of the real world.  I love children, I was a primary school teacher and was influenced by Quentin Blake when I studied at Royal College of Art. Working with Chinese publishers and publishers in West, gives the variety of the taste of different culture and of team spirit. Often I think people's life experience can easily be reflected in their art work, I do hope the readers can see the integration of my observation of West and East and that we are a big family living on the earth together."

The new YLG logo has been used for the first time in CILIP's new children's supplement 'Pen & Inc' the magazine and listing guide to promote diversity and inclusion in children's publishing.  For more information and to see Yu Rong's stunning cover illustration please visit https://www.cilip.org.uk/page/penandinc

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Tags:  libraries  reading  YLG 

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