A CILIP recognised course on Data-Driven Librarianship, powered by Nielsen Book

Discover how you can best harness the power of data in your decision making on buying, stock selection and better understand your users in 3 free lunchtime webinars taking place this September 8th, 15th and 22nd at 12:30 - 13:30. Run by the experts at Nielsen Book and supported by further reading materials, resources and exercises available here to help you become a data-driven librarian.

Sessions:

Session 1: Discovery Part 1

Wednesday 8 September 

In this session Nielsen Book will explain how a bibliographic record is created and maintained from generating an ISBN through to adding enriched elements and classifying the title. We will look at how metadata drives the book supply chain and focus on the data elements which are of particular interest and use to librarians.

What you will take away from this session
1. An understanding of metadata and how it is created.
2. What data elements are available to libraries to support stock selection and populate their library catalogues.
3. A top-level understanding of the book supply chain and how it works.

Presenter: Jo Shaw, Sales Director, Book Discovery & Commerce Solutions, Nielsen Book

Session 2: Discovery Part 2

Wednesday 15 September

Following on from Session 1 Nielsen Book will look at specific data elements such as Thema and Linked Editions.

We will give an overview of the international classification scheme and how it can be used by librarians to create collections on specific topics such as books of local interest. We will also look at Linked Editions and how this element can be used to inform buying decisions.

What you will take away from this session
1. An understanding of Thema and how it relates to libraries.
2. A worked example of how to use Thema for stock selection.
3. An understanding of Linked Editions and other key data elements.

Presenter: Jo Shaw, Sales Director, Book Discovery & Commerce Solutions, Nielsen Book and Howard Willows Senior Manager, Data Development, Nielsen Book

Session 3: Research

Wednesday 22 September

In this session Nielsen Book will take participants through the retail and loan measurement panels - how the data is collected and what it can show us about broader market trends. Participants will hear about the UK book market performance and consumer book buying behaviour in 2021.

We will then show some specific library loan data (LibScan) and describe some examples of what insights this can provide about the appetites for titles across UK libraries. Finally, for those who are LibScan participants (where the library authority provides loan data into the panel measure) we will describe some simple report generation.

What you will take away from this session
1. Knowledge about the different tracking panels, how they work and what information they can provide.
2. A top-level understanding of book market trends in the UK both by genre and season.
3. What data is available to public libraries, how you can take part and get access to the data and how it can be used as a tool to aid in buying decisions.
4. For those who are LibScan participants, we will show how some basic reports can provide you with a wealth of information on your own loans and those of the UK public.

Presenters: Hazel Kenyon, Director of Book Research UK & Ireland and Philip Stone, Media Manager, Nielsen Book Research

PKSB Subject Headings

This webinar supports the following PKSB headings:

Find out more about this course here and access our self-assessment checklist (coming soon) to track your progress. At the end of the course you will be able to download a CILIP-recognised certificate for your CPD record.

Biography

Jo Shaw – Jo has worked in the publishing industry for in excess of 15 years. Having started her career in advertising sales for ITV, she has held subsequent roles for Reed Elsevier & Reuters. This has given her a depth and breadth of knowledge and experience of the entertainment and publishing industry which spans work across a wide variety of media, brands, clients and physical and digital content.

Jo joined Nielsen Book in 2009, initially managing Nielsen BookNet clients and was responsible for TeleOrdering and EDI services. She was then appointed Sales Director, Nielsen Discovery & Commerce Solutions in January 2016 working with retailers, publishers, libraries, distributors and wholesalers globally. Jo oversees Nielsen Book’s bibliographic data and transaction services encompassing Nielsen BookData Online, bibliographic data feeds, the publisher Enhanced Service, Book2Look and all Commerce solutions.

Jo is a Fellow of the ISM (Institute of Sales Management), member of the CILIP Nation of Leaders group, and part of the advisory panel for the Woking Literary Festival.

Howard has worked in the book trade since 1987, in the areas of bibliographic
data and library supply, in both the UK and Australia, and has been associated
with the development of a number of industry standards during that time. He was
primarily responsible for the initial release of the BIC Standard Subject Category
scheme in 1996, and has been actively involved in the development of ONIX
since 2002. He currently chairs the BIC UK ONIX Group and the BIC UK Thema
Group.

Howard has driven the development of Thema, the international subject
classification scheme for the global book trade, from its inception in 2011. Thema
was launched in 2013 and is already the primary scheme used in Germany,
Norway and Sweden, with many other countries planning its phased introduction.
Howard was the inaugural Chair of the Thema International Steering Committee.

At Nielsen Book, Howard has key responsibilities for all aspects of product data
quality and the development of systems and processes in conformance with
approved standards.

Hazel Kenyon – Hazel is Director of the UK and Ireland Book Research business. She started at Nielsen Book in 2009 as a Publisher Account Manager working with a portfolio of clients to help them analyse the BookScan sales data.

She is now responsible for all UK and Ireland client relationships in publishing, retail and media and for strategic business development across all the research products measuring changes in print, digital and consumer behaviour.

Hazel started her career as a Space Physicist, working in industry and academia and for her PhD analysed particle data from the Cassini spacecraft during its grand tour of Saturn.

Philip Stone - Philip has worked in the UK book industry ever since he joined Waterstones as a part-time bookseller in 1999. After rising through the ranks to become assistant manager of the Leadenhall Market branch, he left in 2007 to join The Bookseller magazine as its charts editor. He developed a reputation as one of the UK's foremost book market experts, regularly appearing on radio, television and in the
wider media sharing his UK book market insights, and was the architect of "Super Thursday".

After a five-year spell advising editorial, sales and marketing teams as Penguin Random House's insights manager, Philip joined Nielsen Book in 2019 in the role of Media Manager where his remit includes producing the prestigious Sunday Times bestseller lists.

This webinar is free and open to all

Places are limited so register now to avoid disappointment

 Register now