UKeiG CPD Zoom Course: Words and sound - using blogs and podcasts to disseminate research to diverse audiences
Tuesday, 30th September 2025 - 12 Noon to 2 pm
Overview
Overview
Blogs and podcasts have been around for several decades and remain two incredibly effective ways of communicating research. The academic community was quick to adopt blogging, but with the advent of generative AI, new opportunities and threats have surfaced.
We will explore how to write engaging blog posts, including the benefits of employing AI in a useful and meaningful way, without giving up your own voice. Delegates will also learn the basics of how to create, record and host their own podcast. The course will also cover the intersection between the two formats and how they can work together to enhance your research communication activities.
Who should attend?
This course will be of interest to a wide group of professionals and academics that includes researchers, masters and PhD students, research support staff and managers, library and information professionals, communications and marketing professionals.
There are two other complementary courses that you may also want to consider. All three offer a global overview of the research communications ecosystem.
- Communicating and capturing research impact using social media and altmetrics
- Eye Catching Research Communications - Using creative tools to make your own videos, animations and graphics.
Course outline and learning outcomes
This workshop will enable you to:
- Learn how to write engaging blog articles
- Discover the benefits of using AI to create draft versions of media articles and lay summaries and how to avoid common mistakes using these technologies
- Learn the basics of creating and producing your first podcast and how to host it online for free or little cost.
Speakers
Workshop leader
Andy Tattersall
Andy Tattersall is an information and communications professional with twenty years’ experience within academia and a background in journalism. He writes, teaches and gives talks about research and professional communications, social media, information literacy, open research and altmetrics. Andy has a hands-on approach to all of these and has created countless videos, animation, podcasts, blogs in addition to other outputs. Andy received a Teaching Senate Award from The University of Sheffield for his pioneering work on Massive Online Open Courses (MOOCs) and is a Senior Fellow of the Higher Education Academy. Andy was named in Jisc’s Top 10 Social Media Superstars. He was a member of the CILIP Multimedia and Information Technology Committee (MmIT) for 10 years (2 as Chair) and is a member of the UKSG Events and Education Committee. Andy edited a book on altmetrics for Facet Publishing which is aimed at researchers and librarians. Andy has written extensively for the LSE Impact Blog and The Conversation. He is also part-funded as the scientific communications lead for the NIHR-Funded knowledge mobilisation for public health project KNOW-PH.
https://linktr.ee/andy_tattersall
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Booking and payment
The course (including presentation slides and documentation) costs:
- UKeiG/CILIP members £35 + VAT
- Employer Partner staff £52 +VAT (Please contact your rep or email employerpartners@cilip.org.uk
for the discount code)
- Non-members £65 + VAT
Credit and debit cards are the preferred method of payment. Invoices are available on request using the online ‘Bill Me’ option.
If you require information about booking and payment, please contact Gary Horrocks at info.ukeig@cilip.org.uk.
Venue Details
Zoom Webinar Online
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