A CILIP Training Session for Staff Working in Public Libraries
Online, Half-Day Course
6 June 2023 10am-1pm
As public libraries adapt to customers’ financial difficulties, technological change and delivering services post-pandemic, now more than ever, they need to find ways to engage with their communities in order to communicate their benefits, increase use and demonstrate value. This session provides an overview on what effective engagement looks like and considers tools and techniques for effective promotional activities.
Programme outline below
| 10.00 |
Welcome and introductions
(5 min) |
| 10.05 |
Presentation: Defining engagement and its key role in developing public library services
(10 min)
|
| 10.15 |
Individual activityWhat do you personally find engaging
(10 min) |
| 10.25 |
Presentation: Getting attention, interest and engagement- Identifying and using user value
(20 min) |
| 10.45 |
Small Group activity work:
How can we get user attention & engagement when many have lost the habit of using libraries?- Followed by feedback and discussion
|
| 11.10 |
Refreshment Break
(10 min) |
| 11.20 |
Presentation: Creating engaging messages to users
(10 min) |
| 11.30 |
Small Group activity work:- Create specific messages for specific user groups
- Followed by feedback and discussion
(25 min)
|
| 11.55 |
Presentation: Communicating messages in engaging ways- Through channels
- At a distance
- In events
- Using others
(10 min)
|
| 12.05 |
Small Group activity work:- Choosing the best channels for engagement
- Followed by feedback and discussion
(25 min)
|
| 12.30 |
Presentation: Building on experience to maximize the engagement value of promotion (20 min)
|
| 12.50 |
Questions and comments - Followed by final summary
(10 min)
|
| 13.00 |
Close
|
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