A CILIP Training Session for Staff Working in Public LibrariesOnline, Half-Day Course
11 October 2022 10am-1pm
How do we manage our library spaces and display our stock to ensure customers have a great experience and easily discover what our libraries have to offer? This session looks at the library building and considers the best ways to display and market our stock. | 10.00 | Welcome and introductions(5 min) | | 10.05 | Session overview(5 min)
| | 10.10 | Presentation: What is visual merchandising?- Definitions
- How visual merchandising can help
- Customer behaviour
(15 min) | | 10.25 | Presentation: Library environment- Customers' view
- First impressions
- Transition zones
- Audit
- Customer Flow
(15 min) | | 10.40 | Break out Rooms Activity 1: Discussion and reflection in small groups - What is your library doing well?
- What can you improve on?
- Has anything particular struck a chord?
(10 min) | | 10.50 | Feedback and discussion from Breakout Rooms activity 1 | | 11.00 | Presentation: Stock through customers' eyes- Stock maintenance
- Book and reader-centred display approaches
- Purpose and impulse stock
(15 min) | | 11.15-11.30 | Refreshment Break(10 min) | | 11.30 | Presentation: Principles of visual merchandising (VM)- Balance, scale etc
- VM techniques: pyramiding, height etc
- VM best practice: positioning, timeliness etc
(20 min) | | 11.50 | Presentation: VM Display Types & VM on the Shelf- Table top, Power Wall, End Cap Wow Panel
- The Four Fs
(10 min) | | 12.00 | Presentation: Best Sellers, Recent Returns, Readers, Tools of the Trade(20 min) | | 12.20 | Break out Rooms Activity 2 : Discussion and reflection in small groups- What the pictures tell us
(10 min)
| | 12.30 | Feedback and discussion from Breakout Rooms activity 2(10 min) | | 12.40 | Summary: use your powers for good(5min) | | 12.45 | Questions and discussion(15 min) | | 13.00 | Close |
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