Visual merchandising training 2023 Programme - CILIP: the library and information association

Visual merchandising in public libraries training programme

A CILIP Training Session for Staff Working in Public Libraries

Online, Half-Day Course

23 May 2023 10am-1pm

How do we manage our library spaces and display our stock to ensure customers have a great experience and easily discover what our libraries have to offer? This session looks at the library building and considers the best ways to display and market our stock.

Programme outline below


10.00	Welcome and introductions (5 min)
10.05	Session overview (5 min)
10.10	Presentation: What is visual merchandising? Definitions Why VM? (10 min)
10.20	Presentation: Basic principles of VM Balance Scale Contrast Pattern Movement Emphasis Unity VM techniques Pyramiding Straight lines Height VM Best practice Positioning Timeliness Anticipate Well-stocked (15 min)
10.35	Presentation: VM display types Table tops Power pyramid Power wall End cap wow panel The four Fs Best sellers Recent returns Being flexible (15 min)
10.50	Presentation: Tools of the Trade Signage and Guiding templates Signs and holders Risers and Bridges Cleaning Things to avoid Props (10 min)
11.00	Break out Rooms Activity 1: Discussion in small groups of images of library displays Which ones work well? Which ones need improvement? (10 min)
11.10	Feedback and discussion from Breakout Rooms activity 1 (10 min)
11.20-11.35	Refreshment break Rest and refresh Five minute regroup (10-15 min)
11.35	Presentation: VM is about the whole experience Library space (5 min)
11.40	Presentation: Customer Behaviour How customers look for things (5 min)
11.45	Presentation: Library environment First impressions Transition Zones Sweep audit Customer flow - heat maps (20 min)
12.05	Break out Rooms Activity 2 : Discussion and reflection in small groups What are you doing well in your library What could you improve? Anything that struck a chord that you want to change? (10 min)
12.15	Feedback and discussion from Breakout Rooms activity 2 (10 min)
12.25	Presentation: Stock through customers' eyes Stock maintenance Reader experience - reader centred displays Talking to readers (15 min)
12.40	Summary: use your powers for good (5 min)
12.45	Questions and discussion, round-up (15 min)
13.00	Close

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A CILIP Training Session for Staff Working in Public Libraries

Online, Half-Day Course

Welcome and introductions

(5 min)

Session overview

(5 min)

Presentation: What is visual merchandising?

(10 min)

Presentation:

Basic principles of VM

VM techniques

VM Best practice

(15 min)

Presentation:

VM display types

The four Fs

Presentation:

Tools of the Trade

Things to avoid

Break out Rooms Activity 1: Discussion in small groups of images of library displays

(10 min)

Feedback and discussion from Breakout Rooms activity 1

Refreshment break

(10-15 min)

Presentation: VM is about the whole experience

(5 min)

Presentation: Customer Behaviour

(5 min)

Presentation: Library environment

(20 min)

Break out Rooms Activity 2 : Discussion and reflection in small groups

(10 min)

Feedback and discussion from Breakout Rooms activity 2

(10 min)

Presentation: Stock through customers' eyes

Summary: use your powers for good

(5 min)

Questions and discussion, round-up

(15 min)

Close

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