The UK electronic information Group (UKeiG) is pleased to announce a new 2-hour lunchtime online CPD course 'Communicating and capturing research impact using social media and altmetrics' on Wednesday 9th July 2025 12  - 2 pm.

Book now: https://www.cilip.org.uk/events/EventDetails.aspx?id=1968330&group=201314

Overview

This course will focus on the short and immediate forms of research communications. Social media and academic networks are an ever-changing digital ecosystem, and this session will help you make more informed decisions about which platforms you should invest your time in. You will learn useful tips on using social media more efficiently in a professional setting. The course will cover the often ignored, but hugely important issue of reputation management and how you can protect your online profile from threats and head off potential issues should they arise.

At the other end of the research communications lifecycle delegates will gain a practical understanding of altmetrics and why they are an important method for tracking interest, impact and engagement, whilst also working as an intelligence tool.

The course will also explore AI's potential to support communication activities as a time saving and creative tool. Whether you are an academic, librarian, student or aligned professional, it will help take your research communications to the next level.

Who should attend?

This course will be of interest to a wide group of professionals and academics that includes researchers, masters and PhD students, research support staff and managers, library and information professionals, communications and marketing professionals.

There are two other complementary courses that you may also want to consider. All three offer a global overview of the research communications ecosystem.

Ø  Eye catching research communications - using creative tools to make your own videos, animations and graphics

Ø  Words and sound - using blogs and podcasts to disseminate research to diverse audiences.

Course outline and learning outcomes

Participants will gain an understanding of how to:

Ø  Navigate the changing world of social media and microblogging platforms

Ø  Make a more informed decision as to which platforms work best for you and your organisation.

The course will introduce you to:

Ø  The pros and cons of using AI as part of your communication strategy

Ø  The importance of managing your reputation online

Ø  Making use of altmetric tools and other alternative indicators of scholarly impact and interest.

Speaker

Andy Tattersall is an information and communications professional with twenty years’ experience within academia and a background in journalism. He writes, teaches and gives talks about research and professional communications, social media, information literacy, open research and altmetrics. Andy has a hands-on approach to all of these and has created countless videos, animation, podcasts, blogs in addition to other outputs. Andy received a Teaching Senate Award from The University of Sheffield for his pioneering work on Massive Online Open Courses (MOOCs) and is a Senior Fellow of the Higher Education Academy. Andy was named in Jisc’s Top 10 Social Media Superstars. He was a member of the Cilip Multimedia and Information Technology Committee (MmIT) for ten years (two as Chair) and is a member of the UKSG Events and Education Committee. Andy edited a book on altmetrics for Facet Publishing which is aimed at researchers and librarians. Andy has written extensively for the LSE Impact Blog and The Conversation. He is also part-funded as the scientific communications lead for the NIHR-Funded knowledge mobilisation for public health project KNOW-PH.

https://linktr.ee/andy_tattersall

Pricing

The course (including presentation slides and documentation) costs:

Ø  UKeiG/CILIP members £35 + VAT

Ø  Employer Partner staff £52 +VAT (Please contact your rep or email employerpartners@cilip.org.uk for the discount code)

Ø  Non-members £65 + VAT

Credit and debit cards are the preferred method of payment. Invoices are available on request using the online ‘Bill Me’ option.

For more information, and to book online, go to: https://www.cilip.org.uk/events/EventDetails.aspx?id=1968330&group=201314

All UKeiG’s upcoming CPD events for 2025 are regularly updated at: https://www.cilip.org.uk/events/event_list.asp?show=&group=201314

Upcoming courses include:

Ø  Data Visualisation for librarians, information and knowledge professionals

Ø  Generative AI and Retrieval Augmented Generation for librarians, information and knowledge professionals

Ø  Getting Started on Bluesky

Ø  Artificial intelligence for librarians, information and knowledge professionals

Ø  Eye Catching Research Communications - Using creative tools to make your own videos, animations and graphics

Coming soon

Ø  Words and Sound - Using blogs and podcasts to disseminate research to diverse audiences

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