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CILIP Training: Low budget marketing communications

CILIP Training: Effective and economical marketing communications

Tuesday 4 June 2019

Do you want to ensure economical and effective marketing communications?

Library and information services rarely have large budgets to commission marketing communications. Given the increasing complexity of digital and non-digital channels, there is a need to understand the options and to make good 'quick win' choices within limited budgets.

This training workshop offers key principles in the morning, drawing out powerful insights for library and information contexts. While the morning will be interactive, the afternoon will be even more practical with a series of group exercises to develop and challenge marketing communications.

This training day is for staff who have some marketing responsibility or interest within their role and who wish to develop economical, yet highly effective, communications with user or non-user groups.

By the end of the day delegates will have:

  • An overview of key principles of effective marketing communications
  • Reflected upon the application to their workplace activities
  • Tools and techniques to help devise and implement effective marketing communications
  • Received advice on integrated and planned marketing communications and the challenges of implementation
  • Shared current marketing communication issues with other delegates
  • Undertaken practical exercises to implement these insights in library and information contexts


7 Ridgmount Street

How to get here

Terry Kendrick

Terry Kendrick

Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. These have been attended, in total, by over 1000 library and information staff.

Originally qualified as a librarian, Terry runs his own information and marketing training and consultancy company - Information Now Ltd - which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence.

In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries.

Terry has written articles on marketing planning and is the author of Developing strategic marketing plans that really work: a toolkit for public libraries published by Facet.

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