Social Media for Public Libraries
A CILIP Training Session for Staff Working in Public Libraries
Online, Half-Day Course
12 September 2023 10am-1pm
This workshop covers key social media platforms, why they're so important to public libraries, how they work and which types of content are most effective on each. We’ll aim to increase delegates’ understanding of the uses of social media and confidence in sharing content for posting.
Course level:
This course is suitable for staff at all levels. This session is aimed at staff working at all levels in libraries across GLL’s five partnership authorities to increase awareness, understanding and confidence around social media. It is particularly suited to those staff who are not responsible for, but are encouraged to provide, content for library social media accounts. It will also be of interest to those with an interest in becoming more involved in using social media as part of their role as well as those supporting Social Media leads.
Learning Objectives:
- Learn why social media channels are important in promoting public libraries.
- Increase understanding of the key social media channels: Instagram, Twitter and Facebook including their offers and benefits.
- Understand the kinds of content best suited for library social media accounts to boost engagement and visibility.
- Gain confidence about social media through understanding, collaboration and practice in small groups
- Gain inspiration and ideas to engage with social media
- Learn the basics of posting (as useful info, even if you’re not responsible for posting).
Trainer: Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia.
His book The Library Marketing Toolkit was published by Facet in 2012.
Ned can be found online at ned-potter.com and on Twitter at @ned_potter
Professional Knowledge and Skills Base (PKSB)
This course supports the following area of the
PKSB:
10.8 Marketing
11.3 Demonstrating value
13.5 Social media and collaborative tools
Venue: Online using Zoom
The course is hosted through our online video conference system. This software is optimal for audience participation and provides free, accessible and remote access.
Delegates will be sent details of the Zoom link as part of their joining instructions.
There are other sessions in 2023 for those working in public libraries find out more
A CILIP Training event, provided for library staff working for GLL [and open to public library staff everywhere]
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