Bursaries

The MCG committee offers:

1. Research Bursary: The purpose of the Research Bursary is to develop marketing capability and experience amongst library staff in the UK.

One bursary will be awarded per year and the individual/team allocated the sum of £750 to achieve the goals set out in their application.

The fund is open to anyone working in a library or information service in the UK who is also an individual Marketing & Communications group member (membership to M&CG is free as part of your CILIP membership).

Deadline: Applications for the 2025 bursary will be announced shortly.

Read about what a previous winner used their bursary for.

2. MCG bursary event: Every year, we provide an MCG member with an opportunity to attend a MCG event. More details for 2025 will follow shortly.

Awards

The MCG runs the annual Marketing Excellence Awards to recognise and celebrate marketing successes, big and small, across all library sectors. 

The Awards are judged against the following criteria:

• Success in meeting the original aims and objectives of the campaign
• Suitability of the concept/content to target market
• Quality of graphics, design and copywriting (where appropriate)
• Range, effectiveness and appropriateness of the marketing communications used
• Timing, message and consistency of marketing communications
• Evaluation of campaign, demonstrating evidence of impact on the community or target audience (such as customer interaction, feedback, attendance, media coverage)
• Effective use of non-financial resources
• Effective use of project budget

Queries should be emailed to Davina Omar at secretary.mcg@cilip.org.uk

Click here to see previous winners of the MEA.