Do you want to ensure effective AND economical marketing communications
Library and information services rarely have large budgets to commission marketing communications. Given the increasing complexity of digital and non-digital channels, there is a need to understand the options and to make good 'quick win' choices within limited budgets.
CILIP’s training workshop, led by Terry Kendrick, offers key principles in the morning, drawing out powerful insights for library and information contexts. While the morning will be interactive, the afternoon will be even more practical with a series of group exercises to develop and challenge marketing communications.
This training day is for staff who have some marketing responsibility or interest within their role and who wish to develop economical, yet highly effective, communications with user or non-user groups.
By the end of the day delegates will have:
- An overview of key principles of effective marketing communications
- Reflected upon the application to their workplace activities
- Tools and techniques to help devise and implement effective marketing communications
- Received advice on integrated and planned marketing communications and the challenges of implementation
- Shared current marketing communication issues with other delegates
- Undertaken practical exercises to implement these insights in library and information contexts
7 Ridgmount Street
CILIP Conference 2019
CILIP Conference (3-4 July, Manchester) is one of the largest and most eagerly anticipated events in the library and information sector and we can offer one full delegate place with one night’s accommodation as a bursary place.
CILIP Conference brings together around 500 professionals from across the sector to share experiences, knowledge and expertise. The keynote speakers include Liz Jolly, Patrick Lambe and Kriti Sharma. The programme is being finalised but you can see an outline of the session content at cilipconference.org.uk. Keep up to date by following @CILIPConf19
The PPRG will have a stand in the exhibition hall, so remember to come and say hello, find out about our event schedule and see you can get involved with our projects.
PPRG Conference 2020
Further details TBA
PPRG Conference 2019
The 2019 conference was held on the 25th January 2019 at Aston University.
All 4 of our 2018 Marketing Excellence Award winners spoke at the event.
Our Keynote speakers were:
Adam Koszary, Programme Manager and Digital Lead for 'Museums Partnership Reading', including both Reading Museum and The Museum of English Rural Life
Gemma Wood, Sales and Marketing manager at CILIP
PPRG Conference 2018
The PPRG held their annual conference on the 19th January 2018 at Aston University.
Presentations from the day:
Silver Award Winner: Hampshire County Council Library Service
Bronze Award Winner: Libraries NI
Bronze Award Winner: Shropshire Libraries
Bronze Award Winner: Staffordshire Library and Arts Service
Bronze Award Winner: University of York Library
Video and audio: https://www.youtube.com/watch?v=neENdR6rtEs
Social Media Marketing Winner: Islington Library and Heritage Services
Digital Marketing - tools, tips and techniques: https://www.slideshare.net/pprg09/digital-marketing-tools-tips-and-techniques
Community engagement: https://www.slideshare.net/pprg09/community-engagement-88114582
Presentations, Videos and Feedback: https://www.slideshare.net/pprg09/presentations-videos-and-feedback-87993382
Pimping your posters (and other graphics) https://prezi.com/view/8VRROG4O9KV2lN7OsJwI/
In collaboration with other CILIP special interest groups and regional networks, the PPRG runs day workshops on aspects of marketing and communication.
The PPRG runs an all-day conference on aspects of marketing and communication each year.