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Do you want to ensure effective AND economical marketing communications

Library and information services rarely have large budgets to commission marketing communications. Given the increasing complexity of digital and non-digital channels, there is a need to understand the options and to make good 'quick win' choices within limited budgets.

CILIP’s training workshop, led by Terry Kendrick, offers key principles in the morning, drawing out powerful insights for library and information contexts. While the morning will be interactive, the afternoon will be even more practical with a series of group exercises to develop and challenge marketing communications.

This training day is for staff who have some marketing responsibility or interest within their role and who wish to develop economical, yet highly effective, communications with user or non-user groups.

By the end of the day delegates will have:

  • An overview of key principles of effective marketing communications
  • Reflected upon the application to their workplace activities
  • Tools and techniques to help devise and implement effective marketing communications
  • Received advice on integrated and planned marketing communications and the challenges of implementation
  • Shared current marketing communication issues with other delegates
  • Undertaken practical exercises to implement these insights in library and information contexts

 

Venue:

CILIP
7 Ridgmount Street
London
WC1E 7AE

 

 

 

CILIP Conference 2019

CILIP Conference (3-4 July, Manchester) is one of the largest and most eagerly anticipated events in the library and information sector and we can offer one full delegate place with one night’s accommodation as a bursary place.

CILIP Conference brings together around 500 professionals from across the sector to share experiences, knowledge and expertise. The keynote speakers include Liz Jolly, Patrick Lambe and Kriti Sharma. The programme is being finalised but you can see an outline of the session content at cilipconference.org.uk. Keep up to date by following @CILIPConf19

The PPRG will have a stand in the exhibition hall, so remember to come and say hello, find out about our event schedule and see you can get involved with our projects.

 

 

 

 

PPRG Conference 2020

January 2020.

Further details TBA

 

 

 

Past Events

PPRG Conference 2019

The 2019 conference was held on the 25th January 2019 at Aston University.

All 4 of our 2018 Marketing Excellence Award winners spoke at the event.

Our Keynote speakers were:

Adam Koszary, Programme Manager and Digital Lead for 'Museums Partnership Reading', including both Reading Museum and The Museum of English Rural Life

Gemma Wood, Sales and Marketing manager at CILIP

 

PPRG Conference 2018

The PPRG held their annual conference on the 19th January 2018 at Aston University.

Presentations from the day:

Silver Award Winner: Hampshire County Council Library Service

https://prezi.com/view/cguFWI8gB5fKJyWc9feC/

Bronze Award Winner: Libraries NI

https://www.youtube.com/watch?v=cQrnJNLss68

Bronze Award Winner: Shropshire Libraries

https://www.slideshare.net/pprg09/picture-this-87993070 

Bronze Award Winner: Staffordshire Library and Arts Service

https://www.slideshare.net/pprg09/jrr-tolkien-in-staffordshire-touring-exhibition 

Bronze Award Winner: University of York Library

Slides: https://www.slideshare.net/thewikiman/running-academic-library-induction-as-a-marketing-campaign-86406775

Video and audio: https://www.youtube.com/watch?v=neENdR6rtEs

Social Media Marketing Winner: Islington Library and Heritage Services

https://www.slideshare.net/pprg09/islington50s-campaign

Workshop Programme

Digital Marketing - tools, tips and techniques: https://www.slideshare.net/pprg09/digital-marketing-tools-tips-and-techniques

Community engagement: https://www.slideshare.net/pprg09/community-engagement-88114582

Presentations, Videos and Feedback: https://www.slideshare.net/pprg09/presentations-videos-and-feedback-87993382 

Pimping your posters (and other graphics) https://prezi.com/view/8VRROG4O9KV2lN7OsJwI/

Events

 

Past Events

 

Past Workshops 

In collaboration with other CILIP special interest groups and regional networks, the PPRG runs day workshops on aspects of marketing and communication.

 

Past Conferences

The PPRG runs an all-day conference on aspects of marketing and communication each year.

Contact us