The next BIG thing on the PPRG calendar is the PPRG Marketing Excellence Conference 2020
If you're interested in marketing and communications in libraries and information environments then you're warmly invited to attend the Publicity & Public Relations Group Annual Conference. The day includes a keynote speech from Rachel Van Riel, founder and Director of Opening the Book as well as presentations from the PPRG Marketing Excellence Award winners. It's a great opportunity to share experiences and there's always something to learn from the award winners and other participants. Hosted at Aston University, lunch will be at Conference Aston.
When: 31/01/2020 10.00am - 4.00pm
Where: Aston University Library, Aston University, Birmingham, West Midlands B4 7ET
Contact: Davina Omar firstname.lastname@example.org 0208 231 2252
Feedback from past delegates:
"Extremely enjoyable and useful event - varied topics, ideas and very well organised. Well done PPRG!"
"Excellent presentations, given lots of food for thought. Was great to see a mix of libraries both public, school and academic."
"Great morale boost, much needed. Some great tips."
"Fantastic day - thank you. Really liked the venue, everyone was very friendly."
"Inspired me to join PPRG as an extra CILIP group."
"I think it's a great idea to get colleagues together to discuss this area which is sadly neglacted in public libraries - well done."
"Really enjoyed the day. Great chance to network with other colleagues and share ideas."
The 2019 conference was held on the 25th January 2019 at Aston University.
All 4 of our 2018 Marketing Excellence Award winners spoke at the event.
Our Keynote speakers were:
Adam Koszary, Programme Manager and Digital Lead for 'Museums Partnership Reading', including both Reading Museum and The Museum of English Rural Life
Gemma Wood, Sales and Marketing manager at CILIP
The PPRG held their annual conference on the 19th January 2018 at Aston University.
Presentations from the day:
- Dawn Beaumont - Head of Library Services, Library of Birmingham
- Liz McGettigan - Director of Digital Library and Cultural Experiences, SOLUS
- Emma Walton - Director of Library Services, Loughborough University
- Alastair McCapra - Chartered Institute of Public Relations
Award winners presentations
11th June 2014, Manchester
This was a joint event with CILIP NW Branch and CILIP PPRG.
Have you ever said "I’m rubbish at design"? If so, this interactive workshop is for you!
The workshop gave attendees a basic grounding in some of the underlying principles behind copywriting and graphic design, so that they can produce fantastic copy.
By the end of the day attendees had a good understanding of:
- What is copywriting and why it’s important in visual communications?
- What makes good copy
- Understanding and writing your brief
- The importance of space and form in design
- Text and typography
- Using colour effectively
It also provided an opportunity for attendees to share and discuss their own good practices with fellow participants.
This course is aimed at those involved in the creation of publicity or promotional materials, particularly those new to the Library and Information profession or those with an interest in visual/graphic design who want to learn the basics. If you need help getting started, this course will provide the grounding you need to get going and be confident producing more stimulating and enticing copy.
25th June 2015, Bristol
26th June 2015, Bournemouth
This was a joint event with CILIP South West Members Network, SWRLS and CILIP PPRG,
This course wasaimed at those involved in the creation of publicity or promotional materials, particularly those new to the Library and Information profession or those with an interest in visual/graphic design who want to learn the basics.
- Considered the importance of the design brief in order to stay ‘on message’ and ‘on target’
- Recognised the impact of the interplay between form and space
- Developed an understanding of different grid systems in guiding layout
- Examined why choice and position of typography impacts the visual message and tone
- Reflected on the choice of colour and the impact this may have on its reader
- Gained knowledge of some of the fundamental principles behind graphic design
Tuesday 22nd August 2017, 1pm - 5pm, University of West London
Cilip’s Multimedia, Information and Technology Group (MmIT) and the Publicity and Public Relations Group (PPRG) are pleased to be offer this joint summer workshop.
Facilitators: Julie Chandler (PPRG) and Andy Tattersall (MmIT)
Library and information services across public and private sectors are increasingly being pressured to provide more for less. With diminishing numbers of resources it has never been more important for those working in the sector to gain new skills and provide more value. Social media, video and creative platforms are superb ways for library and information professionals to help deliver a better, more reactive service that benefits its users. From creating your own content to empowering others to do so, this workshop aims to teach attendees core skills that will help them deliver a more sustainable, outreaching service. We will also explore platform choice, Creative Commons licences and how you achieve a sustainable way to discover new creative ways of promoting your service.
13:00 Registration and refreshments (tea & coffee)
13:40 Platforms 101 - introduction to social media, posters, infographics and video creation
14.00 Getting hands on - Creating your own content
15.10 Refreshments (tea & coffee)
15.30 Building your campaign - you know have some content, how will you use it?
16.15 Going forward - Tips and strategies to build further creative content, sustain an online presence and pay it forward within your community
17:00 final questions and close